Comscore, Inc.

Meet us in Cannes! 🌴 The Comscore team in Cannes this year will include thought leaders from Proximic by Comscore and Comscore’s flagship cross platform solution, CCR. Use the link below to set up a time to meet and stay in touch with our programming in Cannes from June 17-21, 2024: https://lnkd.in/e2YKg3uW #canneslions #cannes2024 #mediameasurement #comscore

Congratulations to our programmatic targeting division Proximic by Comscore for being selected for the 2nd year in a row to the top 50 Programmatic Power Players from AdExchanger!

Comscore’s EVP of Commercial, Tara Gotch, has wrapped up all our key insights from NAB Show 2024, earlier this month. If you missed this industry tentpole event, catch up on the highlights which go beyond screen type and beyond markets to all audiences at scale. Read it at this link: https://lnkd.in/eaXkQWXv #nabshow #Comscore #beyondscreens #OTAmeasurement

NEWS FROM COMSCORE 📣 Today at the IAB Newfronts with our colleagues at Kochava, we unveiled an outcomes-focused collaboration that will give marketers new insights into real world consumer actions driven by linear TV advertising. We're building for a future of optimized reach across all screens ⚡ that focuses on what folks care about the most: outcomes. See the presentation by Comscore's Steve Bagdasarian and Kochava's Charles F Manning at this link ➡ https://lnkd.in/gMWFG37q #newfronts #newfronts2024 #kochava #performancemarketing #mediameasurement #comscore

At Shopper 2024 presented by the Advertising Research Foundation (ARF) last week, Comscore, Inc. released its annual ‘State of Digital Commerce’ report with key insights on overall digital purchasing trends and how platforms such as social are being leveraged to build awareness and drive conversion. Comscore's Danan Ren has wrapped our must-read takeaways from discussions throughout the day. Read the blog at this link ➡ https://lnkd.in/emQU_GEX #digitalcommerce #ecommerce #mediameasurement #shopper2024 #comscore

There’s still time to register ⌚ for this week’s joint webinar with Snowflake and Comscore, Inc. Use the link below to join Comscore’s Kelly Barrett and Joseph Delfino as they co-present with Snowflake's Dawson Smith and Haylee Alexander at 1pm ET on 'Data Activation, Attribution, and Measurement made easy on Snowflake’. Register via 👉 https://lnkd.in/eHwbu6cp #snowflake #cleanrooms #mediameasurement #comscore

Comscore is dedicated to leading measurement, planning, and activation forward in a manner designed with privacy-in-mind with 3P signal loss on the horizon. Read our latest blog on how we are innovating and guiding clients through this transition: https://lnkd.in/eW_RtmES #cookiedeprecation #comscore #signalloss

The legendary Coachella festival has now concluded with the combined weekends driving over 65M engagements on Facebook, Instagram and X, and 219M total video views on TikTok. Attendees embraced this iconic outdoor event and shared their experiences on social. For more insights like these, follow Comscore on LinkedIn, Instagram, Facebook or X, or check out our Insights page linked here: https://lnkd.in/dyxi45X   #coachella #comscoreinsights #socialmediainsights

For publishers navigating changes in the ecosystem, today's blog is a must read. Comscore's SVP of Product Management Kelly Barrett wraps our key takeaways from the Digiday Publisher Summit. Read it at this link 👉 https://lnkd.in/er8YxwgY #mediameasurement #digiday2024 #comscore

Are you a brand marketer or media buyer heading to the IAB Newfronts next week? Don't miss Comscore's Steve Bagdasarian on stage with Kochava CEO Charles F Manning on May 1 for the session 👀 ‘Driving Brand Marketing ROI across all screens and formats’. For details or to connect with our team at the Newfronts visit this link https://lnkd.in/e7A8WeRW #mediameasurement #crossplatform #brandmarketing #comscore #newfronts2024