Proximic by Comscore

Our annual State of Programmatic report is now live! Download it today: https://lnkd.in/enzgyAP9 This exclusive report details the top programmatic trends to be expected from advertisers in 2024. Report insights include: 📈 Media channel winners & losers 🍪 Signal loss preparedness 🧠 Impacts of artificial intelligence #programmaticadvertising #ctvadvertising #cookielessfuture #contextualadvertising #programmatic #contextual #ai #aiadvertising

We're thrilled to announce that Proximic by Comscore, Comscore, Inc.'s programmatic targeting division, has been selected to AdExchanger's Programmatic Power Players list for the second consecutive year! 🏆 Proximic is proud to be supporting over 5,000 advertisers globally to navigate the future of programmatic advertising with our privacy-resilient ID-free Predictive Audiences. Congratulations to everyone who has been recognized and the entire team at Proximic by Comscore for this well-deserved recognition! Contact us to learn more about our programmatic targeting solutions: https://lnkd.in/eh-3S95N See the full list: https://lnkd.in/eUgStSXZ #programmaticadvertising #contextual

The countdown to Cannes Lions International Festival of Creativity is officially on! 🇫🇷 At Cannes Lions, the advertising and communications industries meet for a week of world-class thought leadership, inspiration, learning, and creativity.   Are you attending Cannes and want to connect with the Proximic team? Don't miss out on the opportunity to schedule a meeting with us at the link below ⬇ https://lnkd.in/e2vciM4x #canneslions #programmaticadvertising #contextual #ctv

Evolving data privacy regulations like Washington's My Health My Data Act and Nevada's Consumer Health Data Privacy Law may change which datasets remain available for audience targeting, particularly for health-related campaigns. Proximic by Comscore's ID-free health Predictive Audiences can help ⬇ Our ID-free health audiences were built with privacy by-design so you can feel confident in the longevity of your health targeting strategy. These audiences remain available for targeting across CTV, mobile, and digital environments and include health condition audiences from Symphony Health and OTC purchase behaviors from Circana and more. Learn more by downloading our new health targeting guide 🏥 💊 ⤵ https://lnkd.in/ewM5vgtv For more on ID-free Predictive Audiences contact our team today: https://lnkd.in/eh-3S95N #programmatictargeting #dataprivacy #contextual #health

Still processing last night's announcement of Chrome’s cookie deprecation delay? You’re not alone. Hear what Proximic by Comscore's Managing Director Rachel (Eisenberg) Gantz has to say about it 🍪 ⬇     “With the news last night of another Chrome cookie deprecation delay, many have resurfaced questions of what now? With ongoing privacy regulations and the resulting signal loss challenges each surface, today brings a call for the industry to maintain speed and urgency and not take our foot off the gas when it comes to developing more effective solutions to reach audiences at scale, with relevant messaging, while respecting user privacy.    We cannot look back – Proximic by Comscore’s ID-free Predictive Audiences are an example of using challenge to create something better. Our use of AI to bring together first-party and contextual data for privacy-resilient targeting has proven to deliver nearly double the reach of ID-based advertising at a one-third lower cost.    What the industry is grappling with is much broader than replacing cookies. It is an opportunity to improve the way media is bought and sold in a way that benefits consumers and the ad tech ecosystem at large and the latest delays should not deter our focus on that."  - Rachel (Eisenberg) Gantz   For more information about Proximic’s ID-free targeting solutions for advertisers and publishers contact us: https://lnkd.in/eh-3S95N Read the full story: https://lnkd.in/dDPhy_Bj #cookies #cookiedeprecation #chrome #programmaticadvertising

The Proximic by Comscore team is heading back to Las Vegas next month for AdExchanger's Programmatic I/O! Don't miss the chance to connect with Kate Roganti live and in person to discuss all things programmatic and campaign targeting. Click on the link below and schedule time with the team ⬇ https://lnkd.in/eFr8DVYq Viva Las Vegas and we hope to see you there! 🌆 #ProgrammaticIO #programmaticadvertising #contextualtargeting

A massive congratulations to our very own Jessica Trainor on being selected as one of the Top Women in Media & Ad Tech 2024! 🌟 Jessica's recognition as a Change-Maker is a testament to her and her team's dedication to progressing the industry forward for the better over the last year. The AdMonsters and AdExchanger's Top Women in Media & Ad Tech Awards are a prestigious recognition that celebrates, inspires, and brings together women making a difference in our industry. Learn more: https://lnkd.in/gVhtgs5A Please join us in congratulating Jessica on this incredible achievement! #adtech #womenleaders #programmatic #comscore

We're thrilled to introduce another fantastic addition to our growing team at Proximic by Comscore! Please join us in extending a warm welcome to Jennifer Wong who will be stepping into the role of Account Executive, Activation Sales. Welcome to the team, Jennifer, we're so excited to have you join us!

Proximic by Comscore is committed to making privacy-centric advertising widely available to today's advertisers. That's why we're excited to be partnering with Neutronian to make their Data Privacy Score datasets readily available for brands and agencies for targeting within their preferred platform. Learn more about Data Privacy Scores and our partnership below ⬇

Streaming is opening the door for more small and local businesses to get in on the action, as the barriers to entry for video advertising come down. Proximic by Comscore's Managing Director Rachel (Eisenberg) Gantz recently sat down with The Trade Desk's Chris Brooklier to talk about the opportunity streaming presents for in-flight optimization down to the local market level when you have the right data. “Even if the campaigns are being executed nationally, the importance being that they’re being optimized locally because that’s where the product is ultimately moving.” said Rachel (Eisenberg) Gantz ➡ Read the full story: https://lnkd.in/edZAF5Md ➡ Contact us today to learn more about Comscore, Inc. and Proximic by Comscore's cross-platform and local-level audience targeting and measurement tools: https://lnkd.in/eh-3S95N #CTV #Streaming #ProgrammaticAdvertising