Panellist rewards
Panel members remain engaged within the community by contributing to blogs, taking part in competitions and winning cash prizes.
Insights from audiences throughout the higher education journey.
For anyone going through higher education and beyond this really is the golden time of opportunity and fun. Yes, we secretly wish we were back there too! From applicants to students and graduates, we provide target audience research for further and higher education specialist audiences. In fact, our OpinionPanel community features an unsurpassed youth and student market research panel.
We are famous. What for? For solving student and applicant challenges for over 100 UK universities. To attract and retain the best and the brightest, you need access to the minds of specialist youth audiences, university applicants, students, and recent graduates. What are they really motivated by? What will they do next?
Our HE researchers (formerly from YouthSight) have over 15 years of sector expertise and student tracking data that will ensure you never start from zero. We have over 32,300 university applicants and considerers on our panel. We can uncover data including subject areas applied for, expected UCAS points, likely living arrangements and institutions applied to.
What’s more, our student panel includes over 46,500 higher education students from across the UK. We can profile by ethnicity, university group, institution, course level, course duration, living arrangements and much more.
If you’re interested in people entering the workplace, we have over 11,400 recent graduates on our panel. From future entrepreneurs to financial service professionals, and educators to engineers. Our data includes gender, age, nationality, degree class achieved, employment status, sector and company type.
We’ll help you to access higher education and student audience market research and discover the best insights into the graduate journey.
Panel members remain engaged within the community by contributing to blogs, taking part in competitions and winning cash prizes.
We invest in project managers and community leaders who know how and when to engage young people. Our regular internal panel improvement sessions and panellist focus groups ensure members have the best experience.
We analyse, assess, and set metrics around recruitment, so we can focus on attracting the highest quality panellists. Don’t worry – we also screen rigorously for fraudulent members.
We treat our members with the upmost respect. Our community management team take a holistic approach to panel care and our mission is to bring the voice of student, university and graduate population into the boardroom.
Our hassle-free methods allow you to engage with key applicants, students and graduates.
Our rigorous checks and validations ensure we’re speaking to the right person, with the right experience and at the right stage of their education.
Our community members are highly engaged with an average response rate of 30%. An impressive 75% of our panellists are unique to the OpinionPanel community, which prevents survey fatigue. You won’t find as many young people in one place anywhere else in the UK.
It’s quite a skill knowing how to engage higher education audiences – and cut through the noise! Luckily, we’ve got decades of student audience research experience and are skilled at engaging and communicating with this audience. We have over 1,000 data points for you to deep-dive into hyper-segmentation.
Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research.
High quality data is at the heart of great decision making. We ensure you’re researching the consumer market in a way that’s on-brand and engaging.
Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group.
From Westminster to Brussels understanding the ever-evolving political landscape is key to your reputation, policy positioning and engagement activities.
From applicants to students and graduates and an unsurpassed youth and student research panel, we provide target audience research for further and higher education specialist audiences.
Brands targeting the youth market need target audience research that offers instant access to the UK’s largest, most engaged youth research panel – ours! With 150,000 under-30s and over 1,000 data points, we can expose the diverse interests and opinions of the younger generation.
"This is one of the most useful, impactful and widely used pieces of research we've commissioned."
"Understanding alumni's connection to the university is helping us to build a more nuanced communications and outreach programme based on people's experience and life stage."
"There used to be a lot of guessing without hard evidence. The YouthSight (now Savanta) tools have helped to confirm what we suspected and understand the implications."
Win the battle for brand distinctiveness, student attraction, conversion and retention.
Order a brochureIf you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434