Winning Formula? Hamilton, Verstappen & Netflix drive F1 resurgence
How F1 is using social media, streaming, esports and reality TV to reach new audiences
A title race going down to the wire, a roll call of young, marketable drivers with huge global followings and an audience that’s getting younger and more diverse. Right now, Formula 1 is the envy of other sports.
We assess how a sport often maligned as boring and predictable has reinvented itself through social media, esports, streaming and Netflix.
We speak to Red Bull team principal Christian Horner, F1 boss Stefano Domenicali and find out how the sport is finally making its mark in America.
Panel: Sarah Mulkerrins, Dan Roan, Nesta McGregor, Andrew Benson
Producer: Sam Sheringham
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The Sports Desk
The biggest talking points in sport explored, featuring interviews with those who matter.
