Albertsons Media Collective

“The second you start to put more advertising in front of a customer versus helpful content, your business will begin to erode. We're very conscious of making sure it's an elegant experience.” - Kristi Argyilan Kristi chats with MediaPost’s Sarah Mahoney to discuss all things retail media – from her journey in the industry to what sets Albertsons Media Collective apart in today’s rapidly growing and evolving space. Read more on what to expect from retail media this year: https://lnkd.in/gjFzZtTm

Catch up on the latest from The Garage podcast hosted by Evan Hovorka and Dan Massimino. This week's episode features Harvey Ma, our VP of Retail Media, and Sherry Smith, Executive Managing Director for the Americas at Criteo. We learned a lot. Like... 🎶 Sherry is a major live music-lover (Eminem, Chris Stapleton and Bruno Mars are her faves) 🤝 The importance of sponsored search and product ads in an omni-channel marketing approach 🔮 Plus, the group discussed how Albertsons Media Collective and Criteo are anticipating and adapting to changing consumer needs Listen where ever you get your podcasts! https://lnkd.in/eT_ud6qW

With third-party cookies leaving the market, advertisers are in need of privacy-preserving identity solutions. Google's PAIR offers an identity solution that can be scaled to reach our audiences across multiple channels, unlocking the true potential of #retailmedia. At the IAB #NewFronts event, Kristi Argyilan, SVP, joined John Lee of NBCUniversal and Adam Stewart of Google to discuss how we're implementing PAIR to bring more engaging and relevant messages to our shoppers. We’re excited to work with Google and NBCUniversal to support the further development and adoption of PAIR so the industry can move toward more sustainable, privacy-first marketing. Stay tuned for more on these exciting partnerships!

💡 "The evolution of TV advertising is not merely a reflection of technological advancements but a testament to the enduring creativity and adaptability of the advertising industry." -Evan Hovorka, VP of Product and Innovation Read Evan's latest ADWEEK Partner Experts article on how retail media networks are in an advantageous position to address the challenges confronting CTV advertisers today. #rmn #ctv #retailmedia

Nicole Kent, our Director of Creative Operations, and JoAnne Anderson, Director of Brand Content Marketing for Albertsons Companies, joined forces to discuss how they optimize for success across brand and #RMN marketing. Nicole and JoAnne outlined real life examples of how their collaboration came to life, driving positive ROAS and brand recognition for both the retailer and the CPG brand. Cross-functional partnership and collaboration throughout the Albertsons Companies organization–from marketing and merchandising to insights and loyalty–is critical to #RMN growth and omni-channel success. Thank you, Erin Everhart and MediaPost for the thoughtful discussion!

🏆 Congrats, Michael Halverson, Principal Product Manager, on being named to Business Insider's list of Rising Stars of Adtech! The list of impressive young adtech minds is full of #retailmedia up-and-comers. With cookies leaving the market, the work Michael and his fellow #RMN product innovators are doing is more important (and more challenging) than ever. Congrats to all the winners–the future of the adtech industry is bright! https://lnkd.in/e6KDawqC

It’s time for Rationalized Retail Media 3.0. This week, Evan Hovorka joined a panel of leaders who are shaping the (very bright 😎) future of #retailmedia to talk about this next phase of the retail media evolution and what advertisers and retailers need to make it a reality. Beyond first-party data, retail media networks can help brands get front-and-center with consumers and past the “paradox of choice.” In Rationalized Retail Media 3.0, we can maximize the potential of in-store campaigns and intersections with off-site channels like CTV, and fulfill the promise of consumer relevance and closed-loop, outcome-based marketing. The forward-thinking panel was moderated by Laurel Rossi, CRO & CMO of Infillion / MediaMath, and also featured Vinny Rinaldi, Head of Media & Analytics at The Hershey Company; Dave Kersey, Chief Media Officer at GSD&M; and Jatinder Singh, Global Head of Data & AI at Accenture Song. #POSSIBLE2024 #RetailMediaNetworks #FutureOfMarketing

🛠 The Garage: Tools for Retail Media Innovation is back and open for business. The latest Garage podcast episode was recorded live from sunny Miami during #POSSIBLE2024! Hosts Dan Massimino and Evan Hovorka, sat down with Michelle Kircher-Weiskittel, our Head of Media, Creative and Operations, and Oz Etzioni, CEO and Co-Founder of Clinch, to discuss how adtech organizations and #RMNs are adapting to changing technologies and ever-evolving consumer needs. 🔊 Listen where ever you get your podcasts!

🎉 Join us in congratulating our SVP, Kristi Argyilan, on being named to AdMonsters and AdExchanger's list of Top Women in Media & Adtech! This award recognizes and celebrates the inspiring women who are making an impact in the digital media and advertising technology community. As a "Change-Maker" honoree, Kristi has proved to be a key driver of growth for the retail media, adtech and marketing industries throughout her impressive career. This year, she spearheaded our standardization initiative by advocating for transparency across the industry. Congrats to all the honorees! https://lnkd.in/ejbSXdGr

How can you elevate and future-proof your TV strategy in an omni-channel environment? This week at POSSIBLE, Evan Hovorka, our VP of Product and Innovation, together with FreeWheel’s Xander Kotsatos and iSpot.tv’s Mark Myers led a Masterclass to address the challenges confronting advertisers today and implement solutions for maximum impact. The trio discussed: ➡️ the evolution of TV and the power of connecting known audiences to linear TV consumption and digital channels ➡️ how retail audiences and RMN services, like closed-loop measurement, benefit linear and CTV strategies for advertisers and publishers ➡️ why unifying measurement and incrementality of CTV is incredibly important for brands and RMNs It’s time for brands to leverage retail media networks’ unique capabilities – including defensible measurement and valuable first-party data that allows for maximized and high-fidelity reach on premium TV content. #POSSIBLE2024 #FutureOfMarketing #FutureOfTV #RetailMedia #RetailMediaNetworks