Meet us in Cannes! 🌴 The Comscore team in Cannes this year will include thought leaders from Proximic by Comscore and Comscore’s flagship cross platform solution, CCR. Use the link below to set up a time to meet and stay in touch with our programming in Cannes from June 17-21, 2024: https://lnkd.in/e2YKg3uW #canneslions #cannes2024 #mediameasurement #comscore
About us
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com. You can also follow us on Twitter (www.twitter.com/comscore) or Facebook (www.facebook.com/comscoreinc).
- Website
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https://www.comscore.com
External link for Comscore, Inc.
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- Reston, VA
- Type
- Public Company
- Founded
- 1999
- Specialties
- digital business analytics, audience measurement, advertising effectiveness, market research, and mobile network analytics
Products
Comscore Digital
Product Analytics Software
The convergence of TV and digital has upended the media ecosystem, creating both challenges and opportunities when it comes to measuring audiences and advertising across platforms.
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Primary
11950 Democracy Drive
Reston, VA 20190, US
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Avenida São Gabriel, 477
5º andar
São Paulo, SP 01435001, BR
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Torre Murano, Insurgentes Sur 2453
Piso 10
Mexico City, CDMX 01090, MX
Employees at Comscore, Inc.
Updates
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Congratulations to our programmatic targeting division Proximic by Comscore for being selected for the 2nd year in a row to the top 50 Programmatic Power Players from AdExchanger!
We're thrilled to announce that Proximic by Comscore, Comscore, Inc.'s programmatic targeting division, has been selected to AdExchanger's Programmatic Power Players list for the second consecutive year! 🏆 Proximic is proud to be supporting over 5,000 advertisers globally to navigate the future of programmatic advertising with our privacy-resilient ID-free Predictive Audiences. Congratulations to everyone who has been recognized and the entire team at Proximic by Comscore for this well-deserved recognition! Contact us to learn more about our programmatic targeting solutions: https://lnkd.in/eh-3S95N See the full list: https://lnkd.in/eUgStSXZ #programmaticadvertising #contextual
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Comscore’s EVP of Commercial, Tara Gotch, has wrapped up all our key insights from NAB Show 2024, earlier this month. If you missed this industry tentpole event, catch up on the highlights which go beyond screen type and beyond markets to all audiences at scale. Read it at this link: https://lnkd.in/eaXkQWXv #nabshow #Comscore #beyondscreens #OTAmeasurement
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NEWS FROM COMSCORE 📣 Today at the IAB Newfronts with our colleagues at Kochava, we unveiled an outcomes-focused collaboration that will give marketers new insights into real world consumer actions driven by linear TV advertising. We're building for a future of optimized reach across all screens ⚡ that focuses on what folks care about the most: outcomes. See the presentation by Comscore's Steve Bagdasarian and Kochava's Charles F Manning at this link ➡ https://lnkd.in/gMWFG37q #newfronts #newfronts2024 #kochava #performancemarketing #mediameasurement #comscore
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At Shopper 2024 presented by the Advertising Research Foundation (ARF) last week, Comscore, Inc. released its annual ‘State of Digital Commerce’ report with key insights on overall digital purchasing trends and how platforms such as social are being leveraged to build awareness and drive conversion. Comscore's Danan Ren has wrapped our must-read takeaways from discussions throughout the day. Read the blog at this link ➡ https://lnkd.in/emQU_GEX #digitalcommerce #ecommerce #mediameasurement #shopper2024 #comscore
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There’s still time to register ⌚ for this week’s joint webinar with Snowflake and Comscore, Inc. Use the link below to join Comscore’s Kelly Barrett and Joseph Delfino as they co-present with Snowflake's Dawson Smith and Haylee Alexander at 1pm ET on 'Data Activation, Attribution, and Measurement made easy on Snowflake’. Register via 👉 https://lnkd.in/eHwbu6cp #snowflake #cleanrooms #mediameasurement #comscore
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Comscore is dedicated to leading measurement, planning, and activation forward in a manner designed with privacy-in-mind with 3P signal loss on the horizon. Read our latest blog on how we are innovating and guiding clients through this transition: https://lnkd.in/eW_RtmES #cookiedeprecation #comscore #signalloss
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The legendary Coachella festival has now concluded with the combined weekends driving over 65M engagements on Facebook, Instagram and X, and 219M total video views on TikTok. Attendees embraced this iconic outdoor event and shared their experiences on social. For more insights like these, follow Comscore on LinkedIn, Instagram, Facebook or X, or check out our Insights page linked here: https://lnkd.in/dyxi45X #coachella #comscoreinsights #socialmediainsights
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For publishers navigating changes in the ecosystem, today's blog is a must read. Comscore's SVP of Product Management Kelly Barrett wraps our key takeaways from the Digiday Publisher Summit. Read it at this link 👉 https://lnkd.in/er8YxwgY #mediameasurement #digiday2024 #comscore
Navigating the Future of Publishing
comscore.com
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Are you a brand marketer or media buyer heading to the IAB Newfronts next week? Don't miss Comscore's Steve Bagdasarian on stage with Kochava CEO Charles F Manning on May 1 for the session 👀 ‘Driving Brand Marketing ROI across all screens and formats’. For details or to connect with our team at the Newfronts visit this link https://lnkd.in/e7A8WeRW #mediameasurement #crossplatform #brandmarketing #comscore #newfronts2024
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