GumGum

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Connect with people honoring Memorial Day this year. 🇺🇲 In a 2023 survey, Memorial Day was the second most popular holiday in the US. Our new contextual segment is curated and pre-designed to help you make an impact on this massive audience in 2024. Plus, it’s now available for direct, pre-bid activation across display, native and OLV. Activate in your DSP today: https://bit.ly/3xRm9Kl

Last week during POSSIBLE, our CEO Phil Schraeder shared a keynote on the future of advertising, advocating for a shift from cookie and identity-based targeting to a "mindset era" that focuses on understanding consumers in the moment. ⏳ This week, Google delayed the inevitable, pushing back the end of third-party cookies to 2025. But, Phil's message is still as relevant as ever: cookies are an outdated and often inaccurate way of understanding a consumer's needs at a specific moment. 🧠 Ready to learn more about #TheMindsetEra and how it can help you reach your target audience? We have you covered: https://lnkd.in/gcSabdKQ

Google may have delayed cookie deprecation...again...but that doesn't change the fact that cookies are on the oust and that the clock is ticking for brands to enable cookieless tech. ⏰ We're helping the industry face the demise of the cookie head-on because the death of the cookie is an opportunity to make better ad experiences for all consumers. ➡️ Check out our new blog post for a deep dive into Google's cookie deprecation timeline and what marketers can do to be better equipped for a cookieless future: https://bit.ly/449gTy2

Our Director of Product, Verity™, Lane Schechter will join Kochava’s webinar tomorrow on embracing contextual advertising for privacy-safe growth! If you’re interested in learning more about contextual amid data privacy regulations and third-party cookie deprecation, it’s not too late to register to tune into the conversation: https://lnkd.in/gesGu2f3 We look forward to this conversation and hope to see some familiar faces there!

📣 Big news: We’ve officially launched the integration of Playground xyz’s APAC media business into the GumGum platform! This creates a powerhouse ad suite for #TheMindsetEra rooted in advanced contextual, creative ad solutions, and attention measurement that match brands with their ideal consumer without the need for cookies at scale. You can check out more details on the news here: https://lnkd.in/gcvz6vBP

POSSIBLE last week was one for the books! We loved meeting so many incredible people and providing a bit of peaceful refuge from the sun and conference programming at the GumGum Lounge. 🌞 Whether it was cooling down and experimenting with new flavor combos and trying out the caffeine and vitamin boosts in our water station (shoutout to Bevi!), perusing the GumGum Amenity Shop with some day and night essentials in our POSSIBLE survival kits, getting a hand massage, or sipping on a cool espresso martini during our happy hour – the memories we made will last a lifetime. Thank you to every one of you who made our first experience at POSSIBLE so memorable and fun and we love seeing your comments and posts on our Lounge on LinkedIn! Check out our photo gallery from #POSSIBLE: https://bit.ly/3W5uhkI See you at Cannes!

Admonster and AdExchanger's Top Women in Media & Ad Tech Awards for 2024 have been announced and include our very own T'Juana Albert, VP of Business Integration and Assurance! 🏆 TJ has been recognized as an honoree in the privacy powerhouses category that highlights women who confidently steer their media brand's ship amidst the changing tides of privacy regulation. TJ has played an absolutely critical role in ensuring that our tech is transparent and compliant, going above and beyond as a mentor and leader throughout the process, and we're so grateful to have her on our team. Congrats to TJ on this honor! 🎉 Check out the full list of honorees here: https://bit.ly/3Jr0Zp2 #topwomeninmedia #adtech

🗣️ Leaders need to use their voices to ensure that others are heard. On a recent episode of the “Women Lifting Women Initiative" podcast, our President Michelle Hulst discussed why those in leadership positions need to value and understand the importance of sponsorship. Michelle explained the power of having a seat at the table and offered advice on how it can be purposefully used to create opportunities for others. 🤝 Check out the full episode here: https://spoti.fi/3VU33xi #leadership #womeninbusiness

Today’s the day! ☀️ Our CEO Phil Schraeder’s keynote at POSSIBLE is today at 10:25am in the Vision Hall. Tune into his session if you’re at POSSIBLE to learn about the #MindsetEra of digital advertising and our vision for the industry in this critical moment with the deprecation of the cookie. See you there!