Estar por dentro das notícias é uma moeda social: sites de notícias funcionam como um passaporte para os círculos sociais dos leitores e é neles que eles encontram insumos para seus repertórios. O estudo da Teads em parceria com a CNN Brasil, com aplicação de metodologia da Nielsen, conclui que a sensação de “fazer parte” e “estar a par” dos fatos mais importantes é viabilizada pelo acesso às plataformas de conteúdo editorial - escolhas que incluem 2 a 3 sites de notícias por leitor, em um investimento diário de até 2 horas nesta atividade. Informação de qualidade transforma e é um hábito diário. Que bom, que alívio. Sérgio Maria Guilherme Lima
Teads, in partnership with CNN Brazil and using Nielsen’s research methods, has uncovered fresh perspectives on how ads and news articles can work together online and reduce disruption to consumers' experiences. The study, based out of Brazil, found a simple yet significant point: consumers prefer ads that fit smoothly into what they’re already reading. This means advertisements should blend in with the news content, making the whole experience feel united and less like an interruption. This suggests that when ads are thoughtfully placed and related to the content, readers are more likely to receive them well. Monika de Faria Lima Cerqueira, CO-MD of Teads in Brazil, encapsulates the study's significance: "The findings of the study reinforce the importance of Artificial Intelligence models focused on customization and personalization for the evolution of experiences with advertising. However, positive perceptions of brands depend on their careful consideration of elementary factors. There are generational nuances in the relationship with digital advertising and a clear resentment, common to all groups, in relation to invasive ads, defined by respondents as disrespectful and harmful to reading content." Sérgio Maria, Vice President of Innovation and Digital at CNN Brazil, highlighted the respect for the audience as a major concern of the multiplatform brand. “As producers of journalistic content, we need to present it in a respectable and easy manner for a consumer who trusts our quality. The audience that comes to our page also appreciates the brands displayed in a more organic way, without having to stumble upon a clutter of pop-ups and invasive videos,” he explained. Read the press on Advanced Television: https://hubs.li/Q02v9B5J0 Discover more on the Teads blog: https://hubs.li/Q02v9B5J0 #brandsafety #ux #qualityads #cnn