MiQ

It was brilliant to catch up with the dentsu UK team this morning for our 'Achieving Programmatic Gold Standard' event where our co-founder & global CEO Gurman H., iProspect/dentsu X's head of investment Vanessa Eagle and dentsu X's managing director Kimberley Berkin discussed the future of programmatic, while our Advanced TV experts, Gag Sahota and Stephen Emsall, delved into all things CTV with a live demo of our new TV Intelligence platform! #programmatic #connectedtv #tvintelligence

Is your CTV strategy primed for success? In this article, we unpack the insights you need from our sponsored eMarketer’s TV and Connected TV Ad Spending Forecast. With CTV advertising projected to surge by $12.20 billion from 2023 to 2027, marketers face both heightened competition and unparalleled opportunity. As linear TV and CTV paths diverge, reallocating budgets becomes paramount to capitalize on the burgeoning viewership of streaming platforms. Amazon's CTV monetization is poised for a staggering 125.0% growth in 2024. Ignoring its impact in the CTV arena is not an option. Read the full article to anticipate the future of CTV advertising and tailor your CTV strategies to evolving consumer habits. https://bit.ly/442N3v4 #Programmatic #DigitalMarketing #CTVAdvertising #CTVMarketing

For the fourth consecutive year, AAPC recognizes MiQ's pioneering contributions to political advertising! Our winning entry spotlights our collaboration with Old Town Media in support of Brandon Presley's 2023 Mississippi gubernatorial campaign. Old Town Media approached us with three objectives: expand reach efficiently, lower cost per household reached, and minimize audience overlap and ad fatigue. Our Advanced TV solution delivered exceptional results—reaching 195,000 households at a cost of $0.17 per household reached. Explore the full case study to uncover more about our award-winning campaign and how our innovative solutions can enhance your political advertising strategy. https://bit.ly/3W5cD0A #PoliticalAdvertising #Programmatic #CTVAdvertising #AAPC #Pollies

Our Center of Excellence is the beating heart of MiQ. And this week, it became even more energetic. Collaborating with our valued partner Amazon Web Services (AWS) we hosted an exciting AWS GenAI GameDay. Our talented participants navigated lots of challenges, focusing on the theme of building and scaling Generative AI applications with foundation models. Huge thanks to everyone who took part and to the AWS team: Lucy Wright (Senior account manager), Shelly Dar Rapaport (Senior solutions architect) and Maria Sandra (Technical account manager). #WeAreMiQ #Innovation #GenAI #AWS #NotYourAverageProgrammatic

Yesterday, our very own director of Client Partnerships, Raj Mahon, spoke at Adwanted Events Future of Brands event. He, alongside Amy Caven and Jackie Lyons, spoke on an 'ask me anything' panel all about media planning - providing real answers to real questions around the future of TV, attention metrics and media effectiveness. #TV #FOB #mediaplanning

We're incredibly excited to welcome Niall Murtagh as Sales Director, Ireland, officially launching MiQ into the market. Niall’s role will focus on market expansion in Ireland, fostering strong relationships with both brands and agencies across the country. Read the full press release here: https://bit.ly/3U2lbm7 #programmatic #adtech #ireland

YouTube is the game-changer missing from most marketers' CTV advertising strategies. In this thought leadership piece from MiQ's US SVP of Product, Oscar Rondon, discover why YouTube stands out as a prime candidate for inclusion in your CTV inventory strategy. Ready to elevate your CTV game? Click to read the full article and uncover insights into seamless cross-device integration, diverse and engaging content, and the keys to reaching massive audiences while ensuring brand safety. #CTVAdvertising #YouTube #DigitalMarketing #Programmatic

Unlock the power of creative storytelling! Our US report, "Behind the Screens" highlights that eye-catching creatives have a significant impact on advertising performance, with 48% of advertisers citing it as a key factor. Discover how to elevate your campaigns by downloading your copy today! #AdvancedTV #CTV #programmatic https://bit.ly/3wlKKq0

Our amazing data scientists Manish Pathak and Divyaprabha M presented their paper at the MLDS 2024 conference, highlighting the pivotal role of large language models in programmatic advertising and structured numerical data handling. The paper was co-authored by Prakhar Yadav, Ritwik Kulkarni, and Srijan Mehrotra. Find out more by watching now: https://bit.ly/3VXe1SP #WeAreMiQ #Datascience #MLDS 2024 #NotYourAverageProgrammatic

We're delighted to have been shortlisted for 'Best Use of Programmatic Media' at the Campaign UK Tech Awards 2024! Congrats to our valued partners at UKTV & Havas Media Network for all their support and collaboration on this fantastic campaign - bring on the awards ceremony! #wearemiq #campaigntechawards #programmatic