Moloco

Moloco is 10 years old, and we want to thank our invaluable customers for fueling our mission to construct a planet-scale machine learning engine that creates real value. Through all the ups and downs, thank you for believing in us. And we are also grateful to all Molocans, partners, and investors who have contributed to our success over the last decade. Now more than ever, we’re convinced that machine learning is the future of software — not an add-on. 🚀

#tbt to the #BeetRetreat San Juan 🏝🇵🇷 in March, which already feels like a year ago.. although, the sunburn doesn't!... 🌞 😎 ➡️ https://lnkd.in/du68pgtM 📺 The conversation in Puerto Rico centered around advertiser outcomes and how to measure and optimize for them on #connectedTV. Moloco is leveraging our world class #MachineLearning to drive those outcomes in real time. 🗣 IMAGINE: starting your campaign with a BUSINESS goal, and not a contextual one – you know, like you do on search and social – that's what we're building. If you'd like to learn more, reach out! #CTV #streaming #performance #marketing #beetTV #SanJuan #BeetRetreat #Moloco #ML

Hey ya’ll, I’ve just returned from spending the last two weeks working from Moloco's Beijing office! 🇨🇳 Some takeaways informed by discussions with marketers, agencies, and internal subject matter experts: 📈 Launches are critical - The China team helps with hundreds of new game launches every quarter. The launch period is crucial for capturing market share. Our China team is experts in using a variety of campaign optimization targets during a launch - starting with Install, CPA, and ROAS campaigns that target all NOAM geos allows for fast budget adjustments as performance differentiates the strategies. 🤖 Agencies are scaling performance spending  - Mobile performance agencies are dominant in China and Moloco works with MadHouse, China’s premier agency. I was thankful to attend an event in Guangzhou that was co-hosted by Moloco, Madhouse, Checkout, and Adjust. It was helpful for all involved to bring the whole ecosystem together: measurement, network, and agency. Really excited about our partner program’s global traction. 📐 Measurement is key and confusing - D1, D3, and D7 ROAS targets with an MMP as the source of truth are the most common performance north stars for Chinese mobile performance marketers. Moloco relies only on third-party attribution via MMPs or SKAN for measuring our success and the team has been able to provide valuable consultative insights on interpreting marketing data. A good place to start is Moloco’s discussion with Singular -> linked below. I owe a massive thank you to the Moloco sales and go to market team that made this trip possible and even bigger thank you to the folks from the Beijing office for putting up with me for two weeks! Happy to connect with folks to discuss more or answer questions! Some key links Moloco ➡ https://www.moloco.com Moloco’s Agency Partner Program ➡ https://lnkd.in/ep6c9-AS Measurement podcast ➡ https://lnkd.in/e6Bi8P_V

Have you ever searched in frustration for something, only to finally realize that it's in your hand? 😂 That's sort of like marketers looking for business drivers and realizing it's all right there in their customer data. Jake Richardson, Moloco's head of connected TV, shared a number of thoughts about the future of CTV with our friends at Beet.TV. ➡️ https://lnkd.in/eG_4RPmp #CTV #AVOD #streaming

What an absolute privilege to be in Seoul for Moloco's Korea and Japan Agency Program launch event. Over 50 Agency leaders and practitioners joined us to learn about the investment Moloco is making in the Agency ecosystem right here in Korea and Japan. Kudos to our local Korean and Japanese teams for hosting our partners and throwing this killer event. #partnership #agency #dsp

👨🏽🍳 As Tameem Mohsin jokes, owning a kitchen doesn't make you a chef. In the same way, adding software to your stack doesn't instantly create a thriving retail media business. In a recent webinar, he shared what it takes for retailers and marketplaces to stand up an ads business. ➡️ Check it out: https://lnkd.in/gUCzAJUS #commercemedia #retailmedia #adtech

Moloco's Nikhil Raj is one of the architects of Walmart's substantial retail media business. He shared with MediaPost how other major retailers have begun taking control of their advertising business. https://ow.ly/TOCe50RlrFm #retailmedia #commercemedia #adtech

🏆 Moloco has been selected as a member of the Forbes Korea AI 50, an index that highlights AI companies leading the industry by focusing on the commercialization of AI technology. It is given to companies that lead rapid innovation based on the latest business situation, management maturity, and global marketability. We will continue to deliver advanced machine learning-based advertising technology to customers of all sizes and industries around the world to realize our mission to support growth. ➡️ https://ow.ly/Wavj50Rk4nT

🛍️ Not surprising: new products that get advertised receive 10-15 times more engagement than non-advertised products. But that's not the whole story. Too many ads are just terribly targeted. Ads need to be seamlessly woven into the user experience in order to drive results. Getting those user insights and acting on them is incredibly valuable to retailers, and not all ad platforms offer that value. Vashist Avadhanula explains: https://ow.ly/oVkv50Rjk7P #commercemedia #retailmedia #adtech

Machine learning is giving advertisers more insights into how their connection-television campaigns drive outcomes, says Jake Richardson from Moloco in this interview at the #BeetRetreat San Juan with Beet.TV contributor Rob Williams. Special thanks to Albertsons Media Collective, Moloco, OpenX and TransUnion for sponsoring the retreat and video series. Visit Beet.TV for this video (https://lnkd.in/eG_4RPmp) and much more! #ctvadvertising #mediameasurement #businessoutcomes #adtech #performancemarketing Andy Plesser