On May 30th, our Miguel Fernandez-Gil will be joining PROGRAMMATIC SPAIN's event "Press & Play Video & CTV." Together with other industry experts, he will discuss the challenges and opportunities that the era of Total Video and multiscreen presents. Learn more: https://lnkd.in/e_ZQuumc
PubMatic
Technology, Information and Internet
Redwood City, CA 293,484 followers
PubMatic (Nasdaq: PUBM) is an independent technology company delivering digital advertising’s supply chain of the future
About us
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
- Website
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https://pubmatic.com/?utm_source=LinkedIn
External link for PubMatic
- Industry
- Technology, Information and Internet
- Company size
- 501-1,000 employees
- Headquarters
- Redwood City, CA
- Type
- Public Company
- Founded
- 2006
- Specialties
- Real-Time Bidding, online advertising, Yield Optimization, Ad Revenue, Sell Side Platform, marketing automation software, mobile advertising, video advertising, in-app advertising, and inventory quality
Locations
Employees at PubMatic
Updates
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We are proud to announce that PubMatic has been listed as one of AdExchanger's 2024 Programmatic Power Players! Great work, team! https://lnkd.in/eUgStSXZ
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We're excited to announce our partnership with Klarna to scale programmatic access to their native advertising inventory via Convert. Learn more: https://lnkd.in/ehB4GYpG
Klarna and PubMatic Partner to Boost Advertiser Access to High-Intent Shopper Community | PubMatic News
pubmatic.com
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Our new study, from Inside Retail Australia, investigates how shoppers in Australia engage with and respond to advertising on different types of media. Download the report to gain valuable insights into how retail media can drive results at both the top and bottom of the purchase funnel: https://lnkd.in/eVB8QVV6
Australia: How To Make Retail Media Work For You | PubMatic
pubmatic.com
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To help advertisers and retailers navigate the retail media opportunity in Australia, PubMatic commissioned a new study from Inside Retail Australia that investigates how shoppers respond to advertising on different types of media. Read more: https://lnkd.in/eCiq45N4
Retail Media is 50% More Effective Than Social Media at Driving Responses to Advertising | PubMatic News
pubmatic.com
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In this tech blog, Nikhil Varma, Principal Software Engineer at PubMatic, explores how the transition to Spark 3 represented a significant milestone in enhancing PubMatic's data processing capabilities. Keep reading! https://lnkd.in/dR6pc7iJ
Supercharging Data Processing: The Spark 3 Upgrade | PubMatic Blog
pubmatic.com
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Our John Martin shares hows publishers can preserve and improve monetization in a post-cookie reality -- via Digiday: https://lnkd.in/ecs-KtH5
How publishers are optimizing their tech stacks to enhance addressability
digiday.com
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Download our latest case study to learn how a luxury brand in the US implemented our Activate solution and exceeded their campaign benchmarks: https://lnkd.in/esZ6XYvb
Activate Exceeds Benchmarks in Luxury Retailer's CTV Sequential Messaging Campaign | PubMatic
pubmatic.com
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Our Miguel Fernandez-Gil shares insights into PubMatic’s vision, discusses the use of first-party data and how to support the challenges and the opportunities of audience addressability -- via MarketingNews: https://lnkd.in/efzabJMp
Personalización: El reto de la integración de datos de origen
marketingnews.es
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Celebrating Success at PubAcademy Mumbai 2024! From lively discussions to networking opportunities, it was an incredible event to see the passion and expertise of our attendees (80+). A special shoutout to our amazing speakers and panelists for sharing their knowledge and insights on the latest trends and strategies on unlocking the power of CTV & OTT advertising, leaving us inspired and informed. Your diverse perspectives made the event truly unforgettable! A huge thank you to everyone who attended and contributed to making this PubAcademy Mumbai 2024 a resounding success! Anisha Iyer Ashwin Padmanabhan Harish Iyer Nishit Kanchan Radhe Shyam Adidam Jason Barnes Amit Kumar Yadav Harguneet Singh Anjali Patel
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