Google's recent announcement to delay the phase-out of third-party cookies to "early 2025" has stirred considerable discussion in the digital advertising world. Performance Marketing World's latest article delves into the uncertainty and questions raised by this delay, featuring comments from various industry experts. Michael Lamb, Chief Commercial Officer at RTB House, shared his insights on the impact of this decision. He noted that while the delay might allow time to develop a stable solution, it has also revealed challenges like increased latency. Read the full article to understand why this delay is significant, what it means for the digital advertising industry, and why clear milestones are crucial for navigating the future of performance marketing: https://lnkd.in/dnGuQtUj
RTB House
Technology, Information and Internet
Warsaw, Poland 36,295 followers
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies.
About us
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads. To get the latest MarTech industry insight, including updates on the cookieless future, ideas for winning ad campaigns, and the great leaps in AI technology, sign up to get a bi-weekly dispatch from the world of online advertising: https://www.rtbhouse.com/newsletter
- Website
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http://www.rtbhouse.com
External link for RTB House
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Warsaw, Poland
- Type
- Privately Held
- Founded
- 2012
- Specialties
- personalized retargeting, internet advertising, behavioral targeting, ecommerce, real-time bidding, recommendation, deep learning algorithms, programmatic, performance, and technology
Locations
Employees at RTB House
Updates
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We’ll be at Netcomm Forum on the 8 and 9 of May in Milan! If you want to chat about how we can collaborate on brilliant online marketing and drive mutual success, come to see us at booth H4. #netcommforum #rtbhouse
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Google's plan to phase out third-party cookies has hit another delay, now postponed to 2025 due to concerns from the UK's Competition and Markets Authority over the Privacy Sandbox alternatives. What does this mean for the industry? Mediashotz asked global experts, including Michael Lamb, CCO at RTB House, for their take on the implications of this ongoing saga and how it might impact privacy, marketing strategies, and ad targeting. This is the third time the industry has faced a delay, and those in tech, marketing, and adtech don't seem too surprised. Read the full article to check out the experts' opinions: https://lnkd.in/d8agb5nT
Google cookie cutting programme delayed - industry reactions -
https://mediashotz.co.uk
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Despite economic challenges, Easter spending has been on the rise. This year, Brits were expected to spend over £2 billion. To tap into this trend, brands must focus on personalisation, as 76% of consumers are more likely to purchase from brands that tailor content to their preferences. Read the latest article published in Performance Marketing World, written by Julia Bielecka-Dąbrowska, Head of Sales Development & Efficiency at RTB House. Discover her insights on how Deep Learning drives campaign performance, especially in retargeting campaigns. Find out how AI can segment users, recommend products, and serve the right ads at the right time to elevate your marketing strategy: https://lnkd.in/drBjjzvs
What can we learn from Easter? How to crack personalisation during promo periods
performancemarketingworld.com
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While Privacy Sandbox centers around the web environment, Android Privacy Sandbox is designed to enhance privacy on mobile (Android) devices while supporting the digital advertising ecosystem. This solution announced in 2022 has three main goals: 1️⃣ Minimizing and effectively eliminating the sharing of user data with third parties. 2️⃣ Ensuring that advertising is effective and privacy-friendly so that access to a wide range of apps remains free and not behind a paywall. 3️⃣ Inviting a variety of stakeholders to help define better user privacy standards for apps that work for all ecosystem participants. See the article to learn about the current stage of Android Privacy Sandbox development: https://lnkd.in/dQex5HVF
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The latest IPA Bellwether report just dropped, and it's shedding light on the current state of the advertising industry. We encourage you to check out its key takeaways and see if these findings align with your predictions. What's your strategy in response to these trends? Check out the article published in Mediashotz to uncover insights from experts like Julia Bielecka-Dąbrowska, Head of Sales Development & Efficiency at RTB House: https://lnkd.in/dHFgqZVR
IPA Bellwether Q1 2024: Industry comment -
https://mediashotz.co.uk
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In the fast-paced world of commerce, every promotional period presents a unique opportunity for brands to shine. Especially during these times, strategic planning and technology serve as trusty navigation tools, propelling brands toward success. But how do you ensure your advertising efforts get your brand out in front of your competitors? If you’re ready to take flight and reach new heights of sales potential, download the “Always-On & Out in Front” report and unlock the secrets to maximizing your brand's ad potential during various promotional periods throughout the year: https://lnkd.in/dQuqBwD2 Keep soaring!
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We’re happy to announce that RTB House will be a sponsor of networking drinks at the upcoming Gamesforum Cyprus 2024 event in Limassol on 11 April. The event will focus on user acquisition and ad monetization. If you want to find out more about solutions for retaining and re-engaging users, reach out to us now or let’s meet at the event. Alex Diudiuk | Krzysztof Mierzwicki | Anastasia Mazets #gamesforum2024 #rtbhouse #gaming #reengagement
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It's time to dissect the Supply Side Platform (SSP) — a cornerstone in programmatic advertising. In the following article, you will learn: - The integral role of SSPs. - How they connect publishers to advertisers. - The importance of utilizing SSPs. - Plus, a look at leading SSP examples. Dive into the full story here: https://lnkd.in/d8bH3igd
What is an SSP, and how does it work? | RTB House Blog
https://blog.rtbhouse.com
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We’ve got our game faces on (and our thumbs warmed up) for MAU Vegas 2024. Mobile gaming growth marketer – do you speak retargeting? Gearing up for MAU 2024 to meet current and new partners of RTB House to further grow together with Deep Learning. Whether you are new to RTB House or already working with us, you can PM to come and meet Paweł Świdziński at the MGM Grand or schedule a meeting at the event platform. Let’s talk about how effective retargeting campaigns are the cheat code for taking your mobile game to the next level. #mau2024 #rtbhouse #gaming #reengagement
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