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🌏 ✈ From AI to video, Gen Z content preferences to cookie-less advertising, our travel experts Jackie Dunfee and Mary Fratto recap the latest travel marketing trends from this year's eTourism Summit. Check out more on the blog! #travelmarketing #digitaladvertising #travel #tourism #destinations

The 2024 election season is upon us, and political campaigns are gearing up for the intense competition ahead to win votes. With this upcoming 2024 election cycle projected to be the most expensive one in history, political campaign marketers cannot afford to miss the mark with their #campaign messaging and outreach to #voters. Check out our latest #blogpost about trends in #politicaladvertising this election cycle. Hear VDX.tv’s Jessica Ellis and Seedtag’s Dave Otis’s predictions on the core tenets that will get the most attention in the #2024election season. https://lnkd.in/e85wyjSX

🌍 Sustainability Spotlight: Our video-driven ad campaign with Switzerland Tourism not only captivated travel audiences but also minimized carbon emissions. Check out the case study to learn how the campaign emitted 81% less carbon (compared to the average digital campaign) while delivering exceptional results - including increased engagement and consideration for the Swiss destinations. #TravelMarketing #Tourism #Destinations #DigitalAdvertising #Sustainability

We're proud to be sponsors of the 2024 SBC Summit North America conference and Global Gaming Women's Breakfast. Join us along with 5,000 gaming and betting professionals this May 7-9 for the Leading Sports Betting and iGaming Event in North America. Register and learn more here: https://lnkd.in/eU67maQS Learn about the Global Gaming Women’s Breakfast at SBC Summit NA: https://lnkd.in/etj7Tz8C #SBCEvents #SBCSummitNorthAmerica

We are thrilled to announce that we will be sponsoring this year's #FUTREurope Summit, where industry leaders converge to explore the forefront of retail, eCommerce strategy, marketing innovation, data, tech and the evolving customer journey. We hope to see you there! Learn more and register here: https://futr.today/london/ #RetailInnovation #eCommerce #MarketingStrategy #TechTrends FUTR Group

The right digital strategy not only complements face-to-face canvassing efforts, but takes engagement to the next level. "The level of engagement driven by face-to-face canvassing is almost impossible to replicate. But canvassing is often limited by several factors, including budget, staffing and a reluctance to answer the door ....Is there another, equally impactful solution to connecting with voters in today’s world? ...The answer to engagement may lie in dynamic, interactive video ads, which can better support the objectives of a digital door-knocking campaign." -Zachary Adams, Senior Specialist, Client Partnerships, VDX.tv (via Campaigns & Elections)

Interactive video ads can be an effective way to educate audiences about complex offerings like financial services. Learn how Sanlam and media agency Incubeta leveraged VDX.tv's CTV/ OTT ads and multi-tab, interactive video formats to drive awareness and consideration for personal loan services. View the case study: https://lnkd.in/gmZBJqJY "Our experience with VDX.tv was a game-changer for Sanlam Personal Loans. After integrating VDX.tv, we witnessed a significant uptick in our digital marketing efforts and noticed how our campaigns were bringing in the results that we had hoped for." - Akira Ramraj, Digital Marketing Manager, Sanlam Personal Loans #FinServ #FinancialServicesMarketing #DigitalMarketing #VideoAdvertising

🚘 🚗 VDX.tv's Automotive Team attended the 125th annual New York Auto Show to get the scoop on the latest trends and technological advances on the cusp of disrupting the auto industry. Check out our five key takeaways from the show! #automotive #automotivemarketing #NYIAS Many thanks to Zach Johnson, Jenna Goode, Jim Johnson & Diane Johnson-Bialas!

"With the U.S. Department of Health and Human Services recommending the reclassification of cannabis, we’re on the brink of unlocking marketing and advertising opportunities at scale." Hear from Lauren White, Director of Client Partnerships - BevAlc & CBD, about the key tactics and digital innovations that cannabis advertisers must adopt in order to thrive amidst federal regulations. (via Benzinga) #CannabisInsider #CBD #digitaladvertising

Advertising in the cannabis industry undoubtedly presents a distinctive set of challenges and opportunities. Lauren White, Director of Partnerships - BevAlco & CBD, at VDX.tv, was recently invited to join an episode of Benzinga Cannabis Insider to discuss the impact of regulations on advertising opportunities for cannabis brands & strategies for navigating the regulatory landscape. For cannabis brands looking to effectively advertise in a highly regulated industry - this episode is a must-watch! Many thanks to Patricio Liddle and the team at Cannabis Insider for this opportunity! #CannabisInsider #cbdadvertising