Why is strategy bullsh*t?
Alex M H Smith joined us this week on the Untalented podcast - he knows a thing or two about what makes a great strategy.
He wrote a whole book on it (No Bullsh*t Strategy).
We often assume a good strategy is rooted in its outcome.
But really its knowing how to get there in the first place.
Thank you to Alex for blowing our minds.
If you ran a brand transformation consultancy, how would you explain what you did to a nine year old child?
Well, Sam Hornsby from TRIPTK got a chance to nearly do that last week on our podcast, untalented.
Only, the nine year old child was Ollie.
We find what Sam does fascinating.
But we also think it’s the part of the creative services industry that still seems to have a moat of jargon around it.
What exactly is ‘brand transformation?’
How do so many massive brands get it so wrong?
How do you go around launching a deeply westernised brand like Disney in China?
And, how do you go from being an analyst born in Scotland to launching your own business in New York working with brands as big as Netflix, Google, and a personal favourite, SoulCycle?
Sam does an incredible job of breaking down exactly what his business does… and no onions were mentioned in the making of this podcast.
Listen to Ollie and Sam nattering away on the link in the comments.
You can't predict the future - it's about stacking the odds in your favour.
Award winning Strategist, Will Poskett recently joined us on the Untalented podcast.
With a vast career at agencies like Saatchi & Saatchi, Wieden + Kennedy's and Droga5, Will has an impressive understanding of brand storytelling.
We discussed what on EARTH strategy actually is,
The brands that are getting it right,
And why he left traditional advertising to start his own company, Defiant.
Thank you for enlightening us, Will. ⭐️
Link to full episode below.
If agencies and brands keep hiring the same people from the same places, they’ll make the same work as each other.
And if they make the same work as each other, they’ll be going against their own value proposition which is to be distinctive.
The same thing applies to talent.
1. Getting good at what you do is priority number one.
2. But moving to places that edge you forward is priority number two.
Five degrees from where you just were.
Constantly growing.
Constantly learning.
Getting stronger and stronger from each and every unknown step.
And that’s why we’re called UNKNOWN
It’s a bunch of curious recruiters that give you the space to figure that stuff out.
We ask questions that make you think differently
And we introduce you to people that make you do differently.
Hearing Toby Southgate pitch that back to us made us feel all warm and fuzzy.
🚨 NEW PODCAST ALERT 🚨
On this weeks episode of untalented, Molly sits down with House 337 ECD Zara Ineson.
We discuss:
- Overcoming imposter syndrome
- Joining the industry from a fashion background
- Making purpose-led work
- How to find purpose in the industry
And much, much more.
View/Watch the full episode via the LINK IN COMMENTS.
How can agencies remain relevant?
Being aware of what's going on ✅
Hiring those who look at things differently ✅
Do the weird and wonderful ✅
Long story short? Through getting the right people in the door 😊
Molly sat down with Regan Warner on the latest episode of untalented, and it's a banger.
Full episode links in the comments below!
🚨 NEW PODCAST ALERT 🚨
On this weeks episode of untalented, Ollie sits down with Executive Coach and ex Adland Account Director Sam Pearce.
We discuss:
- What is broken in Adland?
- Why Sam decided to leave and become a coach
- How coaching can unblock something for everyone
- How Sam helped Ollie get over his fear of public speaking
And much, much more.
View/Watch the full episode via the LINK IN COMMENTS.
🚨 NEW PODCAST ALERT 🚨
On this weeks episode of untalented, Molly sits down with CALLING Founder and ex Uncommon Creative Director Josh Tenser.
We discuss:
- Why we need better agencies
- The real way to treat diverse hires
- A story behind revitalising B&Q
- What it was like to work for Uncommon for 5 years
- How we keep this industry alive in the future
And much, much more.
View/Watch the full episode via the LINK IN COMMENTS.