UNKNOWN

If you ran a brand transformation consultancy, how would you explain what you did to a nine year old child? Well, Sam Hornsby from TRIPTK got a chance to nearly do that last week on our podcast, untalented. Only, the nine year old child was Ollie. We find what Sam does fascinating. But we also think it’s the part of the creative services industry that still seems to have a moat of jargon around it. What exactly is ‘brand transformation?’ How do so many massive brands get it so wrong? How do you go around launching a deeply westernised brand like Disney in China? And, how do you go from being an analyst born in Scotland to launching your own business in New York working with brands as big as Netflix, Google, and a personal favourite, SoulCycle? Sam does an incredible job of breaking down exactly what his business does… and no onions were mentioned in the making of this podcast. Listen to Ollie and Sam nattering away on the link in the comments.

You can't predict the future - it's about stacking the odds in your favour. Award winning Strategist, Will Poskett recently joined us on the Untalented podcast. With a vast career at agencies like Saatchi & Saatchi, Wieden + Kennedy's and Droga5, Will has an impressive understanding of brand storytelling. We discussed what on EARTH strategy actually is, The brands that are getting it right, And why he left traditional advertising to start his own company, Defiant. Thank you for enlightening us, Will. ⭐️ Link to full episode below.

If agencies and brands keep hiring the same people from the same places, they’ll make the same work as each other. And if they make the same work as each other, they’ll be going against their own value proposition which is to be distinctive. The same thing applies to talent. 1. Getting good at what you do is priority number one. 2. But moving to places that edge you forward is priority number two. Five degrees from where you just were. Constantly growing. Constantly learning. Getting stronger and stronger from each and every unknown step. And that’s why we’re called UNKNOWN It’s a bunch of curious recruiters that give you the space to figure that stuff out. We ask questions that make you think differently And we introduce you to people that make you do differently. Hearing Toby Southgate pitch that back to us made us feel all warm and fuzzy.

Happy Valentine's Day, Phantom. Thank you for your consistent creative wizardry. Love from, the sxc crew at UNKNOWN.

🚨 NEW PODCAST ALERT 🚨 On this weeks episode of untalented, Molly sits down with House 337 ECD Zara Ineson. We discuss: - Overcoming imposter syndrome - Joining the industry from a fashion background - Making purpose-led work - How to find purpose in the industry And much, much more. View/Watch the full episode via the LINK IN COMMENTS.

500 days ago, we put a search out for someone that we weren’t even sure existed. A People Operations Partner. The brief was ‘simple’. (😀) Problem: We’re a bunch of hard working, passionate, sometimes ferrel, creative recruiters trying to change the way the world hires creative people. Can you organise us and make us better? We wanted a human-centric-commercially minded-operational-KIND-and-get-stuff-done-but-without-sacrificing-good-culture sort of person. Oh, and can you redesign our CRM, reviews, credit control, values, principles, socials, hiring systems and help us figure out our go to market strategy with New York? Then, 135 days later (are you still with me on the maths?) she started. Hannah Wright 166 centremetres of patience. Possibly the most accountable human being I’ve ever worked with. Possibly the most curious brain I’ve tackled situations with. Possibly the grittiest of gritty gritsters that I’ve worked through tasks with. And the person that inspired my new term for people that can think without their emotions hazing their judgement. ‘Thinking in 3D’. Hannah thinks, speaks and acts in 3D. She takes everyone into account before moving forward with a decision. She’s taught us to look at real data before taking action. She’s taught us to demolish systems for systems sake. And she’s still teaching us how to use forecasting sheets. 🤪 Thank you, Hannah, for a year of positive change. I don’t quite know where we’d be without you. UNKNOWN

How can agencies remain relevant? Being aware of what's going on ✅ Hiring those who look at things differently ✅ Do the weird and wonderful ✅ Long story short? Through getting the right people in the door 😊 Molly sat down with Regan Warner on the latest episode of untalented, and it's a banger. Full episode links in the comments below!

🚨 NEW PODCAST ALERT 🚨 On this weeks episode of untalented, Ollie sits down with Executive Coach and ex Adland Account Director Sam Pearce. We discuss: - What is broken in Adland? - Why Sam decided to leave and become a coach - How coaching can unblock something for everyone - How Sam helped Ollie get over his fear of public speaking And much, much more. View/Watch the full episode via the LINK IN COMMENTS.

🚨 NEW PODCAST ALERT 🚨 On this weeks episode of untalented, Molly sits down with CALLING Founder and ex Uncommon Creative Director Josh Tenser. We discuss: - Why we need better agencies - The real way to treat diverse hires - A story behind revitalising B&Q - What it was like to work for Uncommon for 5 years - How we keep this industry alive in the future And much, much more. View/Watch the full episode via the LINK IN COMMENTS.