Meet Roger, our OTT bidder and next-gen decisioning engine. Built from the ground up to lock in unprecedented scale, speed, and campaign control, Roger helps us see and analyze 200 billion CTV/OTT requests per day. Every data point is reported in real-time to increase audience accuracy and campaign efficiency, reduce costs, and improve performance.
Viewer data comes in and refreshes within our proprietary OTT identity device graph, providing the most accurate picture of a modern, interconnected household. That's how we deliver highly accurate, high-fidelity campaigns mapped to 100 million OTT households. Control for household frequency, publisher, and device caps across channels and devices.
Ask our clients and they'll tell you: our audience planner is one of our best features. Build RFPs, adjust audiences for better results, adjust dayparting—however you choose to optimize your programmatic campaign, we'll deliver the most accurate prediction.