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From reach to results, our 2023 global report reveals a steady shift to performance marketing as mobile app marketing grows worldwide amid economic uncertainty.
As mobile app marketing rapidly evolves thanks to advancements in AI/ML technology, there's a shift from traditional brand marketing to a more performance-driven approach. Now, more than ever, marketing leaders are held accountable for tangible business outcomes and optimal return on advertising spend.
In 2023, 64.7% of surveyed companies reported allocating a larger portion (%) of their marketing budget to mobile ads, and 63.2% indicated that they increased their mobile ads budget allocation to performance marketing.
Performance marketing is steadily overtaking brand marketing in mobile ads spend, a rising global trend across various industries.
Performance marketing received high satisfaction from mobile app marketers, rating 4.4 out of 5, for its capabilities of acquiring new users, obtaining high-quality users, and improving ROAS.
Among mobile app marketers, performance marketing is essential for driving revenue growth and profitability during economic uncertainty.
Advanced ML/AI is the #1 factor for mobile app marketers when choosing a mobile performance marketing solution, ranking above global reach and high-quality user acquisition.
As performance marketing for mobile apps grows, advanced machine learning is the key to success in unleashing measurable outcomes.
Our 2023 global report provides insights into mobile app performance marketing trends, challenges, and investments.
Download global infographics and regional insights in local languages.
Grow your app with machine learning-powered performance-driven marketing. Acquire and re-engage high-value users with programmatic ad solutions powered by your first-party data.
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