It is a Wednesday evening in March and I am swiping through dating app profiles. So far, so (relatively) normal. But this crowd are not your average twentysomething Hinge blokes. Almost every profile I swipe through leads with a version of the same photo: a topless man ferociously clenching his muscles. Instead of hobbies — craft beer, travelling — many bios have faintly unsettling information about body fat percentage. Others only have zoomed-in images of six-packs or thick calves, which, while very impressive, make me feel as if I’m in a literal meat market.
Welcome to FitFck. Pronounced “fit-eff-see-kay”, it’s a dating app for gym fanatics that also runs in-person events away from the sweaty sterility of the gym. Its founder, the bodybuilder turned entrepreneur
