You can just imagine the marketing meeting — sorry, vibes sesh — for how best to spread the word about the first product released from the Duchess of Sussex’s new California lifestyle range, American Riviera Orchard. How about a seeding exercise among a few well-considered tastemakers?
That’s right, the best idea some elite west coast creative squad tasked with masterminding the most eagerly awaited celebrity launch of the year (decade?) could come up with was … a jar of strawberry jam. Forget what you thought you knew about finding a gap in the market or making yourself heard in a crowded room: the Montecito chapter knows the whole world is already listening. The American Riviera Orchard Instagram page has amassed half a million followers
