A turnaround plan at Morrisons appears to be taking effect as the UK’s fifth largest grocer reported the strongest quarterly sales growth since its £7 billion takeover in 2021.
Since joining as chief executive in November, Rami Baitiéh has started to invite shoppers to board meetings and has held customer “round tables” in stores as part of a plan to “re-energise and reshape” the supermarket chain, which he admitted had “not been on peak form” since the pandemic.
Baitiéh, 52, a former chief executive of Carrefour France, also started to hold online meetings with its top 100 employees every evening, six days a week, to address customer feedback and complaints.
The plan, which Baitiéh said was in full swing and focused on driving “commercial excellence,
