SALES

What I learnt… about hiring people who want to sell

Eleanor Lightbody fosters a culture where people want to stay in the sales team and be proud of what they are doing

What makes someone good at selling? Training is important but some of it comes naturally, says Eleanor Lightbody, centre
What makes someone good at selling? Training is important but some of it comes naturally, says Eleanor Lightbody, centre
The Times

Eleanor Lightbody, 32, is chief executive of Luminance, which has developed AI software to negotiate, create and manage legal contracts. She joined the Cambridge and London-based company from a senior sales role at the cybersecurity firm Darktrace in 2021 and has grown its annual recurring revenues fivefold since then. In April she sold a $40 million stake to investors including the US-based March Capital and the City law firm Slaughter and May. One of the first changes she made was to restructure her 30-strong sales team and to hire people who wanted to build a career in sales.

It lays the foundations for success in both your professional life and personal life. We have this misperception that selling is super-aggressive. It’s not. It is about