Mazda Canada Inc and Mindshare Canada set out to drive awareness for the Mazda CX-70. With the power of the #Quantcast Advertising Platform, they were able to shift their approach mid-campaign to target the most qualified audiences with precision. 🚗 🔑 Key Wins: ✅ 16% awareness lift (well above the 11% automotive benchmark) ✅ Real-time insights leading to in-flight adjustments ✅ Campaign optimized for lower frequency (just 2x per week!) ✅ Quantcast’s first-party data outperformed third-party audiences Read the full case study here: https://lnkd.in/gNmYe7fd #AdTech #Mazda #Quantcast #DigitalMarketing #FirstPartyData #RealTimeInsights #BrandAwareness #MarketingStrategy #AudienceTargeting #Mindshare
Quantcast
Technology, Information and Internet
San Francisco, CA 45,431 followers
The High Performance Advertising Platform
About us
We are Quantcast - the leader in measurable advertising outcomes. We’ve built an AI-powered DSP that automatically predicts which audiences are most likely to buy and optimizes campaigns to unlock reliable business results at scale. With Quantcast, advertisers save time and energy while innovating to move their business forward. Since 2006, we’ve supported agencies, brands, and publishers of all sizes, staying ahead of global trends and delivering outcomes far beyond industry standard. With confidence, you can start every campaign smarter and rely on us to seamlessly measure and effectively fine-tune – every step, everywhere, across the purchase journey. Unleash your full potential, reach more relevant consumers, create more meaningful engagement, and unlock greater business outcomes with Quantcast.
- Website
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http://www.quantcast.com
External link for Quantcast
- Industry
- Technology, Information and Internet
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Founded
- 2006
- Specialties
- display advertising, internet, measurement, software development, programmatic, and digital
Locations
Employees at Quantcast
Updates
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We’ll be attending the Digital Marketing World Forum | DMWF this September 26-27 at the Marriott Marquis, Times Square, NYC! 🌟 If you’re going, be sure to visit us at booth #28! Plus, don’t miss our very own Miles McDonald, MBA, Heads of Sales, East, who will be part of a dynamic panel discussion on “The Anatomy of a Data-Driven Strategy” on Thursday, September 26 at 2:30 PM. Topics include cross-platform behavioral targeting, the importance of first-party data, and using analytics to accelerate customer understanding. Whether you’re attending to gain new insights, network, or explore the latest in marketing technology, we’d love to connect with you! See you in NYC! 🏙️ #digitalmarketing #advertising #omnichannel #adtech #dmwf #quantcast
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Quantcast reposted this
I had a fantastic time at the #ecommerceexpo in London, connecting with industry experts and colleagues. It was a pleasant surprise to run into our #Quantcast account executive all the way from Dublin! If you're an e-commerce brand seeking quality, AI-assisted prospecting traffic, consider giving Quantcast a try. This is not a paid ad; I'm not an influencer. We simply specialise in assisting e-commerce brands with their marketing and website needs.
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🌍✨ A huge thank you to Pacific Asia Travel Association (PATA) for giving us the incredible opportunity to present at the PATA Youth Symposium & Career Fair, where our APAC VP Sonal Patel explored the evolving role of #AI, and how it continues to shape the travel and tourism industry in the region. 🎤 We’re grateful for PATA's commitment to empowering young professionals with knowledge, connections, and voices across the tourism industry. Here’s to further collaboration and continued growth in our partnership! 🚀👏 #TravelEvent #Leadership #AI #Marketing #PTM2024
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We’re thrilled to be at Technology for Marketing this year! 🙌 Visit us at booth #C22 on 18th & 19th September for fresh, hot pancakes 🥞 and a great chat about all things advertising. We’d love to catch up! --> Stop by to share what you’ve been working on, and let’s explore how Quantcast can support your goals. #TFM2024 #TechnologyforMarketing #Digital
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Just a few days to go until Europe’s biggest digital event, and Quantcast is thrilled to be part of the action at DMEXCO - Digital Marketing Expo & Conference! We can’t wait to connect with industry leaders and innovators. Join Amit Kotecha, Quantcast CMO, as he dives into why the open web is essential for a free, vibrant internet, the dangers of big tech's dominance, and how brands can take back control by focusing on a diverse digital ecosystem.💡 Date/Time: September 18th, 3:50-4:10 p.m. Location: Tech Stage #Dmexco #DigitalMarketing #Quantcast
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The latest Digiday guide is your roadmap to navigating the cookieless future with confidence. 🍪➡️📈 Don't let the loss of audience data signals hold you back. Learn how AI is revolutionizing programmatic advertising, real-time data processing, and measurement strategies. 🔗 Download the guide now and future-proof your marketing strategy https://lnkd.in/gzca56_H #AIMarketing #ProgrammaticAdvertising #CookielessFuture #AdTech
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Next stop → NYC 📍 We’re excited to announce that we’ll be attending the Digital Marketing World Forum on September 26-27 at Marriott Marquis, Times Square, NYC! Quantcast’s Lead Measurement Strategist, Franni S., will be taking the stage to share insights on “Omnichannel Marketing Mastery: Overcoming Pitfalls and Driving Impact.” You won’t want to miss this essential session for anyone looking to level up their marketing game! If you plan to attend, we hope you’ll stop by our booth #28 to connect! #digitalmarketing #omnichannel #advertising #adtech #dmwf #quantcast
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Quantcast reposted this
Don't miss our MUST-SEE 2024 exhibitors: ⚡ Bynder 📍 Stand D14: AI-powered digital asset management that helps teams organize, manage, and distribute content efficiently across all channels, eliminating content chaos. 🎮 Flarie 📍 Stand D66: Supercharge your marketing through gamification with 100+ brandable games and reward mechanics to enhance customer engagement and experience. 🔍 Lead Forensics 📍 Stand E31: World leader in B2B website visitor identification, transforming anonymous site traffic into actionable insights to boost engagement and sales. 🌍 Optimizely 📍 Stand D40: Helping over 10,000 brands, including PayPal and Vodafone, optimize their digital experience and orchestrate the full content lifecycle to unlock digital potential. 🤖 Quantcast 📍 Stand C22: AI-driven omnichannel platform offering real-time insights into audience patterns, helping you maximize advertising effectiveness and simplify campaign management. 💡 So What Labs 📍 Stand TP2: AI-powered marketing automation that delivers custom insights, content, and strategies in seconds, revolutionizing how brands engage with customers. ✉️ Stannp.com Direct Mail Platform. 📍 Stand D35: SaaS-based direct mail platform, offering a fully digital, integrated solution to send millions of mail items monthly for thousands of businesses. 🧠 Saufter.io 📍 Stand E03: AI-powered journey mapping for smarter chatbots, automating key processes like bug reporting, refunds, and customer messaging to enhance business efficiency. 🛒 UPPFIRST 📍 Stand Q60: Simplifying commerce with intuitive tools that streamline the entire sales lifecycle, helping businesses of all sizes engage their audience and drive sales. 🚀 WeDoCRM 📍 Stand C56: A leading CRM and MarTech agency working with businesses worldwide to implement multi-channel marketing strategies that drive sustainable, recurring revenue. #tfm24 #technologyformarketing #marketing #CRM #gamification #contentmarketing #customerjourney #ecommercemarketing #digitaltransformation #AI #martech #automation #directmail #chatbots #onlinesales #B2B #digitalstrategy #datadrivenmarketing #brandexperience #marketingautomation #CX
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Quantcast reposted this
In true Thursday morning fashion, we sat down with Quantcast this morning for our weekly media owner session. As a programmatic platform, they shared how they track user journeys with first-party cookies and use AI to analyze and categorize web pages, allowing them to buy and sell ad space in real time. What a way to kick off our Thursday, thanks so much for joining🥐