Authentic Sardines

An abstract world where authenticity is the social currency. We follow our protagonist on a journey to the job centre, numbed by the burden of having to being their most authentic self, and watch as their world descends into chaos. An animation that embraces a visual blend of 70’s colours in an urban aesthetic, creating a surreal, sarcastic and dreamlike dystopia. Authentic Sardines explores feelings of disassociation many young people feel under current social pressures; that ‘authenticity’ is a privilege that people struggle to access.

New Creatives is supported by Arts Council England and BBC Arts.

Alice Humphreys: Animator / Director / Co-Writer / VO
Jess Dadds: Co- Writer
Chase Coley: Sound Design
Tom Parker: Score
Stewart Hughes: VO