Privacy Law Essentials for Digital Advertising Professionals

Richard Eisert ([email protected]) is a partner in the Privacy + Data Security Practice Group and Co-Chair of the Advertising + Marketing Practice Group of the law firm Davis+Gilbert LLP in New York City. Richard’s practice sits squarely at the crossroads of technology, advertising and marketing, e-commerce, intellectual property and privacy law. He has advised on digital advertising and e-commerce since their inception. In some cases, he helped create the legal infrastructure in which these industries operate. Richard played a key role in negotiating the industry-standard Interactive Advertising Bureau terms and conditions that serve as the backbone for many online advertising deals and remains active in ongoing industry initiatives. His efforts have forestalled or addressed regulatory action against companies, kept marketing and sales channels flowing, and preserved and protected clients’ reputations. Davis+Gilbert, a full-service law firm, is recognized as one of the premier law firms in the United States representing the marketing communications industry, and has done so for over 110 years. The firm is an associate member of the Interactive Advertising Bureau (IAB) and Richard is a member of the IAB Legal Affairs Committee. He has a B.A., magna cum laude, from Harvard University and J.D. cum laude, from Harvard Law School.

Gary Kibel ([email protected], Twitter @GaryKibel) is a partner in the Privacy + Data Security and Advertising + Marketing Practice Groups of the law firm Davis+Gilbert LLP in New York City. Gary advises ad tech companies, advertising agencies, publishers, brands and other commercial entities regarding transactions for interactive media, behavioral advertising, social media, programmatic media buying, affiliate marketing, data collection and usage, and other emerging products and services. He is a Certified Information Privacy Professional (CIPP) and member of the Publications Advisory Board of the International Association of Privacy Professionals (IAPP). He advises clients in many industries regarding consumer-facing privacy and internal data security issues, including, information security policies, privacy disclosures, contractual obligations, security breaches, and compliance with a wide variety of privacy laws and self-regulatory obligations. Davis+Gilbert, a full-service law firm, is recognized as one of the premier law firms in the United States representing the marketing communications industry, and has done so for over 110 years. The firm is an associate member of the Interactive Advertising Bureau (IAB). Gary has a B.A. from Binghamton University, M.B.A. from Binghamton University and J.D. from Brooklyn Law School. Prior to becoming an attorney, Gary was an information systems analyst in the Investment Banking Division of Merrill Lynch & Co.