Tal Chalozin, CTO and Co-Founder at Innovid, shares thoughts on cross-media measurement, creative storytelling, and more at #IABNewFronts 2023. Register for NewFronts 2024: https://bit.ly/44hnOVM
IAB
Advertising Services
New York, New York 115,459 followers
IAB empowers the media and marketing industries to thrive in the digital economy.
About us
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
- Website
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https://iab.com
External link for IAB
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1996
- Specialties
- Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce, Digital Media, and Responsible Media
Locations
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Primary
Get directions
116 E. 27th St.
New York, New York 10016, US
Employees at IAB
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Chris Hock
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Rajeev Goel
Co-Founder and CEO at PubMatic (Nasdaq: PUBM)
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Carryl Pierre-Drews
EVP & Chief Marketing Officer, Board Member
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Angelina Eng
💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and…
Updates
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Join us on May 1st for the Practical Guidance for European Privacy Laws webinar with Bird & Bird's Ruth Boardman & Alex Dixie and OneTrust's Garrett Groos, & Arshdeep Sood. These leaders will provide practical guidance on key #GDPR and #ePrivacy requirements and specific considerations for participants in the digital #advertising ecosystem seeking to comply with those requirements. Register now: https://bit.ly/4cN54BD
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On Monday, May 13th, join us for a webinar where industry experts will explore the synergies between #RetailMedia, #ShoppableAds, seamless omni-channel experiences, and more! Don't miss out: https://bit.ly/3w69L8W 🛒
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Get ready to shine a spotlight on the value of news media for #brands and society – join us for #SpotlightOnNews, an #IABNewFronts event happening on Monday, April 29th at 4:30pm EST! Hear from leaders like Katherine Maher (NPR), Shenan Reed (General Motors), Susan Schiekofer (GroupM), Mark Thompson (CNN Worldwide), and many others. Register now: https://bit.ly/4cBNjoA 📰
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Just Released: IAB 2024 Digital Video Ad Spend & Strategy Report | Part One: Market Size & Growth Projections 📊 The #IAB 2024 Digital Video Ad Spend & Strategy Report, created in partnership with Guideline and Advertiser Perceptions, provides a lens into the trends within the #TV/#digital video market and offers guidance for buyers and sellers on how to position and differentiate their strategies based on the market opportunity. And for the first time ever, this year’s report includes category-level ad spend projections. Download the full report now: https://bit.ly/4doteTg
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Sheila Marmon, Founder & CEO at Mirror Digital, shares thoughts on diverse creators, innovation, and more at #IABNewFronts 2023. Register for NewFronts 2024: https://bit.ly/3waoos0
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The #streaming transformation is here! On Monday, April 29th, join Google's #IABNewFronts presentation at 10:00AM EST to see how #brands, #agencies, and #publishers are partnering with Google to reimagine their strategies in a new era of CTV. Don't miss out: https://bit.ly/3U8IImH Presenters include Google's Sean Downey, Kristen O'Hara, William Reardon & Adam Stewart, Kristi Argyilan (Albertsons Media Collective), Pete Chelala (Paramount Global), John Lee (NBCUniversal), Sara Newton-Smith (Mars Pet Nutrition US), Andrew Rea (YouTube Creator, Babish Culinary Universe), Clare Ritchie (Omnicom Media Group), and Jill Steinhauser (Warner Bros. Discovery).
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#IABNewFronts starts in less than a week‼️ Have you secured a spot yet? The event is complimentary for qualified brand marketers and media buyers: https://bit.ly/3V6mWkc
GET READY: the highly anticipated 2024 #IABNewFronts is starting NEXT WEEK! NewFronts is the ultimate one-stop shop for brand marketers and media buyers to get a first look at the latest cutting-edge digital video content and marketplace innovation. Join speakers from companies like Google/YouTube, A+E Networks, Condé Nast, dentsu, General Motors, GroupM, Roku, Yahoo, and others on April 29 - May 2 in New York City: https://bit.ly/3V6mWkc
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Mike Bregman, Chief Activation Officer at Havas Media Network, shares thoughts on the marriage of activation/data/media, currency, and more at #IABNewFronts 2023. Register for NewFronts 2024: https://bit.ly/4d5HT5D