Permutive

We're thrilled to announce that Permutive has been named a finalist in the 2024 AOP Association of Online Publishers Awards for Best Media Technology Partner! ✨ Thank you to all our incredible partners and team members for helping us power publisher revenue through direct-sold. 🚀 Congrats to everyone who made the shortlist, including many of our publisher partners 🎉 Immediate, News UK, The Telegraph, The Independent, Mail Metro Media https://lnkd.in/eUNGGbtc Let's continue to innovate and drive success together! #AOPAwards #PublisherRevenue

Thanks to Anthony Vargas at AdExchanger for this very timely piece exemplifying how Amanda Gomez and the team at the New York Post are taking control of their data, capturing unique insights, and building audiences that hit buyers' campaign goals, in partnership with Permutive and Prohaska Consulting. We have joined forces with Prohaska Consulting to turbocharge data-driven revenue growth for publishers 🚀  The combination of innovative technology and industry-leading expertise will provide publishers with vital resources to thrive in today's (ever) evolving digital landscape. #datadriven #firstparty #partnerships https://lnkd.in/eBRK9GQW

For advertisers reading about another delay in getting rid of third-party cookies, our Advertiser GM, Elizabeth Brennan, says it's time to take control of your destiny...

Don't miss Joe Root & Tom Triscari for this #QuoVadis webinar, as they call for Publishers to "unite and take over." Sign up here: https://lnkd.in/esDX57hN

With marketing budgets looking strong for the year ahead, advertisers concerned about reaching consumers post third-party cookies should shift their spending to solutions with proven results, says our Head of Advertiser Customer Success, Ned Jones, in Performance Marketing World. “Removing third-party cookies considerably changes the process and mindset of buyers and planners in the programmatic space. Advertisers can no longer afford to shy away from the opportunity to test new solutions and approaches to targeting and measurement within programmatic. Leaving it until the final moment could result in losing market share and brand equity. “Advertisers should use healthy budgets wisely and shift open marketplace spending into more direct pathways with publishers – using the right technology partners that are non-cookie reliant. This will allow advertisers to access a publisher’s total audience, resulting in double or even triple reach, increased sales, and reduced CPAs.” #advertising #datadriven #results

We're thrilled that LiveScore partnered with Permutive to launch OnTarget, a cutting-edge audience data platform, just in time for the Euros 2024! ⚽ LiveScore users are each unique and have varied interests. It means that brands can access unprecedented audience insights, spanning interests, behaviours, purchase intent, and demographics. Exciting to see that an active campaign has demonstrated a remarkable 59% higher click-through rate (CTR) compared to broad targeting methods, proving the significant impact of utilising high-quality first-party audience data for precise targeting. Read more in ExchangeWire and find out more by emailing [email protected] #OnTarget #Permutive #LiveScore #Euros2024 https://lnkd.in/eRs6hJj5

We are pleased to announce the launch of our new Audience Data Platform, 'OnTarget’. This platform gives advertisers access to reliable and robust audience segments, new targeting capabilities and dynamic insights. The new product, which utilises Permutive's 100% addressable Audience Platform, offers advertisers a transparent and future-proof solution for accessing valuable audience segments. LiveScore research has shown there to be strong trait differentials between modern football fans. By utilising data from its extensive user base, OnTarget empowers brands and advertisers to unlock more insight and targeting capabilities from its users, seamlessly connecting with, and engaging high-intent audiences like never before. "With OnTarget, we've developed a top-tier first-party data solution for our partners, ensuring that they can effectively connect with their target audiences at scale. We believe the data solution we offer is unparalleled within premium sports publishers in the UK and that we will be the best-in-class option for advertisers. Clients who have utilised OnTarget in their campaigns have experienced impressive results, and we eagerly anticipate the continued success and growth of the platform in the future." - Sam Sadi, CEO at LiveScore Group. To learn more, check out the full article below: https://lnkd.in/ek_PrcQs #LiveScore #SportsBiz #DigitalAdvertising #DigitalMedia

Congratulations to Elizabeth Brennan, our GM for Advertisers, and all the other honorees named in the 2024 AdExchanger & AdMonsters Top Women in Adtech 🎉 Elizabeth is the definition of a change-maker, influencing global advertisers to change decades-old behaviours, enabling fairer and privacy-forward practices in advertising, growing Permutive’s advertiser business, and leading a high-performing team 👏🏽 Ned Jones, our Head of Advertiser Customer Success, said: “Having been in the industry for over 10 years, it’s safe to say Elizabeth is one of the most effective leaders I’ve had the pleasure of working for. She has a unique ability to inspire and guide her team to be their best possible selves and promotes an open and honest culture.” If you don't know Elizabeth already or want to hear more about her work, get in touch! https://lnkd.in/eaGp3Nua

Great to be featured in The Times alongside industry giants Bauer Media Group & Future to share our view on the path forward for publishers and advertisers post-cookie. Richard Tyler's article sheds light on the shift to direct-sold ads, third-party cookie chaos, and how innovative publishers recognise and act on the opportunity it presents. Publishers see incredible results via Permutive and through direct deals. Bauer has seen “anything up to a 53 per cent increase in engagement” in its ad campaigns since switching to work with Permutive. Publishers, such as Future, are well-placed to solve digital advertising's woes due to their value exchange with users. As our co-founder & CEO Joe Root puts it, "In digital advertising, your data is what allows you to build a big business." 🚀 #DigitalAdvertising #DataDriven #Innovation https://lnkd.in/eEPePXGC

"Relax", said the adtech man, You are programmed to receive You can check out any time you like But you can never leave." Fantastic piece from Tom Triscari on the economics of the open web; ad-tech's Hotel California; and why a direct, walled garden model on audiences and data wins. Publishers, it's time to take control! https://lnkd.in/er5EhhTU