Ollie Scott’s Post

When Matt Pilcher set up F That | Digital Creative Agency, he made a vow to never repeat the same mistakes his former bosses had. The vow was simple: his creative team would be given the time, patience and respect they needed to produce their best work. 💬 “We used to think that if a designer was free for an hour and not doing any client projects, then we were losing money,” admits Matt. 👉 “But I realised last year – that’s not the case." Matt decided to give his creative designers this time to learn new skills and come up with new ideas. They can then pitch those ideas to clients. 💬 "Our designers have grown so much over the last year because of it. And for the hour that we’ve not charged someone, we might be able to charge someone double for this new idea somebody’s figured out.” So what practices have F That implemented to empower this creativity? 1️⃣ They give their creative team the time and space to work on the projects to ensure the best outcome. 2️⃣ They implement a ‘Show and Tell’ for their creatives’ personal projects. 3️⃣ They also have regular 1-to-1 sessions to ensure they’re doing all they can to help them grow. Such an approach has landed F That clients such as Gorillaz, Harry Styles, Dua Lipa and Billie Eilish. 👉 It’s clearly working well: “No one’s actually left us yet, either." If you’ve been struggling to get the best work possible from your creatives, baffled as to the different ways they approach their work, you should absolutely join Matt Pilcher for this online session. 📆 It's happening at 2pm next Thursday (25th). You can sign up here 👉 https://lnkd.in/etRuABX8 #AgencyTeams #CreativeProcess #L&D #Creative #AgencyNetwork

I love the work I do as a creative professional — I get to work on so many unique, cool, and interesting design projects. What I’ve come to realize over the last few years though is that oftentimes, I’m only working on one part of a client project and not the bigger picture. So what does one do about that? How does one expand their offerings and capacity to tackle larger projects while continuing to provide the same services for smaller scale needs? My take: start with a partner — such as a really talented writer and strategist whose skill sets complement your own (hi Jess Gill!) Then, figure out what works for you individually and what you want to tackle together so we can support clients and work on the big picture. Introducing Sunny Side Creative — a brand new creative agency that’s designed to illuminate what makes you shine through #Branding, #Strategy, #Design, and #Websites. Check us out — I think you’ll like us. Got questions? I’d love to answer them!