#CannesRewind 🌴 Catch this powerful moment from Phil Cowdell’s discussion at Cannes Lions International Festival of Creativity, where he tackles the issue of bias in AI and why human moderation is essential for it to work effectively. 🤖 Watch the full conversation on our YouTube channel, in partnership with VideoWeek, for more insights, https://lnkd.in/gBYAU5KR #CannesLions #AI #TechForGood #BiasInAI
Channel Factory
Advertising Services
City of Industry, California 26,199 followers
We help brands find the right content, context, and audience on YouTube, social, and CTV at the right price.
About us
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
- Website
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https://channelfactory.com/
External link for Channel Factory
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- City of Industry, California
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Audience Analytics & Insights, Brand Safety, SaaS, marketingandadvertising, Digital Advertising, Video Advertising, Brand Suitability, Media Buying, YouTube Advertising, and Content Targeting
Locations
Employees at Channel Factory
Updates
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🗞️ Our Chief Strategy Officer, Phil Cowdell, featured in the latest Association of National Advertisers article, sheds light on the evolving role of DEI in the industry. While political and economic challenges persist, Phil emphasizes the importance of staying true to long-term DEI goals. “Brands can and should continue to pursue DEI priorities outside the spotlight without the performative, soap-box bravado of so much mission-driven advertising.” Read more, https://lnkd.in/gJWhMtv8. #ThoughtLeadership #DEI #MarketingStrategy
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🎒 Back-to-school shoppers are flocking to YouTube for inspiration, with 70% of viewers purchasing after seeing a brand advertised on the platform. Don’t miss out on this opportunity—download our Back to School Advertising Guide to learn how to reach parents and students effectively on YouTube this season. 📚 Get the insights you need to drive results, https://lnkd.in/gYHwAsP2. #YouTubeAdvertising #BrandSuitability #ContextualAlignment
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🏓 Thanks to everyone who joined us at CityPickle in New York last week for a few rounds of pickleball. It was a blast connecting and enjoying some friendly competition together. 👏 Until next time! Matt Deane, Alison Fernandez, Evan Marin, Taylor Fields, Jolysa Oyervide, Ginger Taylor-White, Brad Stockton, Zoe Ng, Brandon Gomez, Justina Teresa Santiago, Patrick Clarke, Ricky Treanor, Toni Marotti, Coleen Tergevorkian, Olivia Schiekofer, Corin Klein, MBA, Kelsey Butcher, Tiffany Lo, Tyler Jaramillo, Rufino Balayo, Louise Meehan, Jack Wrightson, Seb Goh, Andrea V. Alva-Araya, Emily Markunas, MBA
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🔍 Channel Factory’s Marketing team is #hiring a Global Sales Marketing Director, Sales Marketing Associate Director - North America, Marketing Director/Sr. Manager - EMEA, and Global Marketing Planning Director! We strive to nurture the very best in digital video advertising talent. If you are interested (or know anyone who may be interested) in joining our team and building a career with us, please visit our Jobs page. - Global Sales Marketing Director, https://lnkd.in/g6yvDKiv - Sales Marketing Associate Director, North America, https://lnkd.in/gCkgmK8e - EMEA Marketing Director/Sr. Manager, https://lnkd.in/g9Q8jMJS - Global Marketing Planning Director, https://lnkd.in/gX62_mgG #NewJobAlert #MarketingRoles #AdTech #SalesMarketing #LeadershipRoles
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🎯 Check out our latest case study about how we enabled Bulldog Skincare to replicate TV buying model on #YouTubeCTV with verified Nielsen data. Thanks to our leading contextual ViewIQ tech, we were able to optimise alignment to key IAB categories the target audience watch, and delivered a 100% brand suitable, ‘Fit for CTV’ schedule. Read more here: https://lnkd.in/efwgv9Ug and get in touch with our team to apply this to your CTV strategy. #CTVads #BrandSuitability #ContextualAdvertising #AdTech David Winstone Steven Barnes Rob Blake
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What a night in Chicago! 🏙️ We gathered our partners and clients for some fun in the sun while celebrating and reflecting on our collective achievements. It was an evening filled with great conversations, delicious bites and drinks, and even better company. A huge thank you to everyone who came out and made it such a special event. Here's to many more. 🥂 Amanda Beckwith. Jenny Chau, Carlos Vasquez, Mike Graziano, Suzanne Han, Rich Maglione, Andrew A., Jade Reider, Carly Goodrich, Alison Fernandez, Rafida Ahad, Paige (Patterson) Reynolds, Shana McCarthy, Nate Hinton, Hunter Finnegan, Claire McDonald, Aaron Hanke Chicago Team that are invited to / most likely will all be at the party: Aaron Coco Sarah Julia Bernie
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🚀 Channel Factory hires three senior executives to further accelerate growth and industry leadership on brand safety and contextual solutions. Exciting times ahead for Channel Factory! We are thrilled to welcome Luiz Felipe Barros as our Global Chief Marketing Officer, Anudit Vikram as Global Chief Product and Technology Officer, and Nerissa Valdellon as Senior Vice President of Media Solutions 🎉 “Luiz, Anudit, and Nerissa are incredible additions to our Channel Factory family, and this is a significant moment for us as we continue to grow and support our customers,” said Tony Chen, CEO and Founder of Channel Factory. “Each is an expert in their craft, and these three crucial additions to our already amazing team will allow us to continue delivering excellent media efficiency for our clients, create new innovations, and further transform the media landscape.” Read the full article in Campaign Asia-Pacific, https://lnkd.in/gaJVigJk. Yahoo Finance, MarTech Series #BrandSafety #ContextualTargeting
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💡 "Google's decision not to deprecate third-party cookies empowers consumers to control their data and decide if they want third-party cookies or not. However, we need to talk about the elephant in the room: should advertisers still be using third-party cookies anyway?" - Luiz Felipe Barros, CMO, Channel Factory Read all the top industry thought leaders' reactions in the full article - 'Anyone else tearing their hair out too?’: Adland reacts to Google’s big cookie comeback - on Performance Marketing World https://lnkd.in/ecBVe73f #thirdpartycookies #contextualtargeting
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🔈 Hot Off The Press: James Rose in B&T Magazine - "'Leftist Cartel' Accusations Ignore Inconvenient Truth Of Today’s Advertising Practices" 💡In his latest op-ed, our Managing Director Australia addresses the recent US Congressional hearing where major players in the advertising industry, like GroupM and Unilever, were labeled as members of a "cartel" for adopting responsible media standards. As James Rose highlights, advertising funds the internet. And by being more considerate of where ads appear, we can contribute to a better and more balanced online environment for everyone. So let's continue to support responsible media practices and promote a diverse, respectful online ecosystem 🙌 🔗 Read the full article here: https://lnkd.in/gPW4wJF6 #consciousadvertising #consciousbusinessperformance #adtech