#NAISummit is May 15-16 in NYC and begins with a half-day workshop on the 15th featuring essential discussions on issues like consumer choice, children’s and health privacy, location data, and more. #movingprivacyforward - Consumer Choice in 2024 and Beyond: GPC, GPP, OOPs, UOOMs, and More with Tony Ficarrotta, Joshua Koran, Rowena Lam, and Don Marti. - The Children’s Privacy Landscape is Growing Up: How Companies can Adapt to Evolving State and Federal Policies with Ryan Smith, Ben Pearse, Denise G. Tayloe, and Susan Rohol. - Leading the Way with Location Data: A Discussion About NAI and Industry Efforts to Raise Industry Standards with Meaghan (Donahue) Giaccia, Ken Dreifach, Gerald Smith, and Danielle Jeatran. - My Health My Data: Compliance Perspectives One Year Later with Meaghan (Donahue) Giaccia, Yashina Burns, Aaron Burstein, and Richy Glassberg. Link to full agenda: https://lnkd.in/ejddySBD Register here: https://lnkd.in/gRJ-7SFz
The NAI
Non-profit Organizations
Washington, DC 8,024 followers
The official LinkedIn account for the NAI
About us
Founded in 2000, the Network Advertising Initiative (NAI) is the leading self-regulatory association exclusively focused on third-party advertising online and in mobile. With nearly 100 members, just about every Internet ad served in the US involves the technology of one or more NAI companies. These third-party services are crucial for a diverse Internet ecosystem and digital economy as they help to facilitate the dynamic, free, ad-supported Internet that consumers love and expect. But privacy and consumer trust are also crucial. The NAI's role, therefore, is to ensure the health of the online ecosystem by maintaining and enforcing high standards for data collection and use in interest-based advertising on desktop, mobile, and beyond. With buy-in and support from our member companies, the NAI sets the bar for consumer privacy through a body of self-regulatory policies – the NAI Code – and through a robust compliance enforcement program that helps members live up to our high standards, but holds them accountable when they don't.
- Website
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http://www.networkadvertising.org
External link for The NAI
- Industry
- Non-profit Organizations
- Company size
- 2-10 employees
- Headquarters
- Washington, DC
- Type
- Nonprofit
- Founded
- 2000
- Specialties
- Interest-Based Advertising and Self-Regulation
Locations
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Primary
409 7th ST NW
Suite 250
Washington, DC 20004, US
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156 Fifth Avenue
Fourth Floor
New York, NY 10010, US
Employees at The NAI
Updates
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I'm honored that this thoughtful set of leaders in data privacy regulation and enforcement will be joining us on May 16th, at the #NAISummit, to speak to digital advertising companies about their priorities. I hope you can join the NAI in #movingprivacyforward in digital advertising.
#NAISummit is May 15-16 in NYC and this event will feature leading state and federal regulatory officials to discuss their respective laws, regulatory and enforcement priorities, with a focus on the digital advertising industry. #movingprivacyforward Link to full agenda: https://lnkd.in/ejddySBD Register here: https://lnkd.in/gRJ-7SFz
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#NAISummit is May 15-16 in NYC and this event will feature leading state and federal regulatory officials to discuss their respective laws, regulatory and enforcement priorities, with a focus on the digital advertising industry. #movingprivacyforward Link to full agenda: https://lnkd.in/ejddySBD Register here: https://lnkd.in/gRJ-7SFz
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The 2024 #NAISummit is only a couple weeks away! Join us in NYC May 15-16 to hear from some of the leading experts in the regulatory space. On May 16th, the NAI Summit will feature a Fireside Chat with California Privacy Protection Agency Executive Director Ashkan Soltani where he will share his thoughts on privacy protections both in California and around the United States. #movingprivacyforward Register for the NAI Summit here: https://lnkd.in/gRJ-7SFz
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#NAISummit speaker Rowena Lam was recently honored as one of AdMonsters and AdExchanger's 2024 Top Women in Media & Ad-Tech. An industry leader, Rowena will share her expert insights into the future of the ad-tech industry at the NAI Summit as a speaker on the panel titled, "Consumer Choice in 2024 and Beyond: GPC, GPP, OOPs, UOOMs, and More." #movingprivacyforward Register for the 2024 NAI Summit in NYC Here: https://lnkd.in/gRJ-7SFz Read more about Rowena's naming as one of the 2024 Top Women in Media & Ad-Tech: https://bit.ly/3w5eW9g
Register Now — NAI Summit
naisummit.org
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In a letter this week to the U.S. House Committee on Energy and Commerce, the NAI commented on the American Privacy Rights Act (APRA) discussion draft. Although the NAI supports a bipartisan, bicameral effort to establish a uniform national privacy framework, it urges members of the Committee to preserve beneficial uses of data. The NAI writes: “As currently drafted, the APRA’s application to data-driven advertising, and particularly targeted advertising, is not clear. The discussion draft would likely restrict data processing in a way that would severely limit data-driven advertising and other beneficial uses of data that consumers want, and that business can provide responsibly.” The APRA must provide clarity and certainty in data protection and privacy law to implement clear compliance processes. Read the full letter here: https://lnkd.in/e-eVGZ4Z #movingprivacyforward
NAI-APRA-041724-1.pdf
thenai.org
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NAI member companies nurture the long-term health of the online ecosystem by providing the foundation for a thriving and diverse market of ad-supported free content and services. A free an open internet in turn supports America’s small businesses and ensures that consumers continue to have a breadth of options. The vibrant ecosystem that supports small business online is built on a foundation of small publishers, offering consumers far more diversity of content than can be provided solely by their larger media rivals.
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In a recent piece for AdExchanger, SafeGuard Privacy Co-Founder and CEO Richy Glassberg discusses the need for consistent, industry-wide privacy standards. Richy is one of our esteemed speakers for the #NAISummit. At the summit, he will give more insights into the future of the ad-tech industry. Richy notes, “There are new requirements around what advertisers’ partners can and cannot do with consumers’ personal information. But it’s up to advertisers to ensure these requirements are met.” Read the full piece: https://lnkd.in/eSEvAmXq Register for the summit here: https://lnkd.in/gRJ-7SFz #movingprivacyforward
The Ad Industry Urgently Needs Consistent Privacy Standards | AdExchanger
adexchanger.com
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On March 31st, Washington’s My Health My Data Act (“MHMD”) came into force for covered entities, kicking off an unprecedented new era in privacy compliance for companies directly engaged in health-related advertising and for the ad-tech ecosystem more broadly. Despite the MHMD’s ambiguity and the legal uncertainty, the NAI believes that there remain viable paths to compliance and best practices for those engaged in health-related advertising in Washington state. However, some companies may (and some have) chosen to cease business operations that potentially involve consumer health data in Washington until uncertainties are ironed out through litigation and enforcement actions. Ultimately, compliance decisions will vary based on each company’s tolerance for risk. Read more about the NAI's recommendations for companies assessing their path to compliance with the MHMD: https://bit.ly/3VQXM9L
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In a new piece by Wendy Davis for MediaPost, "Behavioral Advertising Would Face Uncertain Future Under New Privacy Bill," the NAI’s David LeDuc notes that further clarification is needed to resolve ambiguities in the proposed American Privacy Rights Act. While some provisions create an opt-in regime for behavioral advertising, others seem to only allow companies to process non-sensitive data for advertising purposes. “There's a good deal of ambiguity in this initial draft that needs to be sorted out,” -David LeDuc, Vice President of Public Policy, The NAI. Read the full piece: https://lnkd.in/eZTCTGKm
Behavioral Advertising Would Face Uncertain Future Under New Privacy Bill
mediapost.com