We're thrilled to be named an AdExchanger Programmatic Power Player for 2024! This award is a testament to our continued innovation and our commitment to driving better outcomes for our advertisers, publishers and DSP partners alike. Read more about our achievement: https://bit.ly/3UKxZPJ
OpenX
Technology, Information and Internet
Pasadena, CA 27,594 followers
The most innovative independent supply-side platform.
About us
OpenX is the most innovative independent supply-side platform. And we believe that you deserve a better ad selling and buying experience. Demand addressability, transparency, and sustainability. Demand more.
- Website
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http://www.openx.com
External link for OpenX
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- Pasadena, CA
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Advertising Technology, Yield Optimization, Ad Serving, Ad Exchange, SSP, Mobile, Header Bidding, GCP, and Ad Tech
Locations
Employees at OpenX
Updates
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The OpenX team is headed to Cannes! We'd love to see you there. Head to our landing page to request a meeting or RSVP to our panels and cocktail hour: https://bit.ly/4dnKPe4
OpenX at Cannes 2024 | OpenX
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We're thrilled to announce Joel Meyer as SVP, Engineering to lead OpenX’s global team of engineers, providing strategic direction to innovate and improve product solutions. Read more about Joel's new role here: https://bit.ly/3UFJLuH Prebid.org
OpenX Elevates Joel Meyer to SVP of Engineering -
https://mediashotz.co.uk
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Nothing better than spending the day volunteering! Our team in NY worked with Little Essentials to organize children's items for families in need in New York City. Thanks to Percent Pledge for organizing. https://bit.ly/3JD7SUq
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How does meaningful change in sustainability happen? For one, being transparent about your progress and not expecting perfection overnight. Read more from Amanda Forrester in ExchangeWire on sustainability in adtech. https://bit.ly/4deThwa #DemandMore #DemandSustainability
Does the Ad Industry Take Sustainability Seriously? - ExchangeWire.com
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With sustainability front and center this #earthday, how do EMEA marketers plan to prioritize sustainable media buying this year? Check out the infographic: https://bit.ly/3Qdj3H6 #DemandMore #DemandSustainability
75% of European Brands and Agencies Report Sustainability Metrics Are a Top Priority | TheXchange
https://blog.openx.com
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The symbiotic relationship between Consumer AI, the open web, and publisher monetization is gaining more attention, which is exciting! Grateful to Chicago Interactive Marketing Association (CIMA) for hosting such a fantastic event and inviting experts like Stacy Bohrer from various fields in technology and media.
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We're thrilled to announce that OpenX's own Ana Calabrese and Stacy Bohrer have been recognized as Top Women in Media and Adtech by AdMonsters and AdExchanger. They're recognized for their contributions in data science and programmatic storytelling – we're honored to work with these women! https://bit.ly/3vXROJO #womeninadtech
Top Women in Media & Ad Tech - AdMonsters + AdExchanger
admonsters.com
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Welcome to Miami! If you are on the ground at POSSIBLE, swing by the OpenX cabana to meet with our team of programmatic experts! Plus, swing by the cabana from 5:30-6:30 today when our friends from Ad Net Zero US will join us for some drinks! #POSSIBLE2024
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Where are you on your path to sustainability? Aligning with global standards and seeking out independent third-party verification are the keys to creating a more sustainable future. Read more from Joseph Worswick in Digiday and dig into the value of responsible partners who value progress over perfection:
Like so many industries, the #adindustry is on a mission to shrink its #carbonfootprint. But until now the focus has been on piecemeal evaluations — calculating the emissions from an online campaign here, a #tech partnership there. These are significant steps, but they’re just the beginning. The true game changer lies in seeing the bigger picture: the total #emissions from #advertising as a whole. This includes every ad, every campaign and every partner involved over the year. In this piece by Seb Joseph, we speak to Eric Shih of Cedara, Joseph Worswick of OpenX, Steven Filler of ShowHeroes Group, and Céline Craipeau of Jellyfish.
Ad industry prepares for ‘tipping point’ this year in sustainability
digiday.com