Reactivating an inactive customer is 5 to 20 times more cost effective than new customer acquisition. Discover the untapped revenue potential of your inactive email lists with Dormant Email Reactivation (DER) by LiveIntent. From publishers to advertisers and agencies, DER is revolutionizing the way businesses reconnect with their audience to drive revenue. Watch as Jason Oates discusses how DER can help identify subscribers most likely to make a purchase, enhance engagement rates, and maximize the lifetime value of your customer base. 🔗 https://lnkd.in/gjsY5wyG
LiveIntent, Inc.
Advertising Services
New York, NY 37,685 followers
Think outside the inbox and discover all the innovative ways email can help you grow your business.
About us
LiveIntent, one of the world’s largest people-based marketing platforms, connects 2,500 publishing and advertising brands with over 250 MM verified people every month across all types of media. With the anonymized email address at the center of its industry-leading identity graph, LiveIntent provides brands with solutions that help them monetize, acquire, and retain real people, even where cookies don’t work. LiveIntent enriches a brands’ data, making it possible for them to deepen their understanding of their audiences, and more effectively market to people wherever they are present and paying attention. LiveIntent has employees located in Denmark, Germany, UK and US along with offices in New York, Berlin, and Copenhagen. Mission: Be Present. In our lives, we strive to exist in the moment with our coworkers, our families, and our customers. We make it possible for brands to be there when it matters most, with the people that matter most to their business.
- Website
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http://www.liveintent.com
External link for LiveIntent, Inc.
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Email, Display Advertising, Customer Acquisition, Real Time Optimization, People based Marketing, Martech, and Adtech
Locations
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Primary
One World Trade
Floor 45
New York, NY 10007, US
Employees at LiveIntent, Inc.
Updates
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LiveIntent, Inc. reposted this
Google delays Chrome's 3rd party cookies again... no surprise there! 🤷 We spoke to some industry thought leaders about the news, Here's what they had to say 👉 https://bit.ly/3QeCkbi #firstpartydata #thirdpartydata #cookies #identity #IDs #Privacy #Chrome #google Adam Roodman, Terry Guyton-Bradley (TGB), Matthew Keiser, Uri Lichter, Obele (Brown-West) Hinsley, Christopher Coomer, MBA, James Rosewell, Jennifer Q. Chen, Anthony Katsur, Paul Bannister, Garrett Johnson, Jon Schulz, Bill Schild, Lance Wolder, Ken Weiner, Rico Dittrich, Katie Madding, Amanda Martin, Matt Butler, Justin Wohl
18 Ad Tech Industry Experts Weigh In On Google’s Third Party Cookie Deprecation Delay - AdMonsters
admonsters.com
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Come along to learn about our latest peer recognition initiative: “Spring Forward Superlatives 2024". This March we brought together our New York and US remote teams for an in-office collaboration day and party! Beforehand, we gathered nominations for 11 Superlative Awards and announced the winners, while our resident DJ, Matthew Melio, a Publisher Development Specialist, provided us with epic tunes during the party! It was a fun way to end our collaboration on-site and celebrate LiveIntenters! 🔗 https://lnkd.in/gSqx_XMT
Spring Forward Superlatives 2024
https://www.liveintent.com
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Wishing our friends at NEST New York the best of luck in the CommerceNexty Awards! It's been a pleasure collaborating to increase new customer acquisition for your luxurious perfume oils.
NEST New York has been named a FINALIST for a 2024 CommerceNexty Award. The CommerceNextys honor individuals and companies that deliver truly breakthrough results in customer acquisition and e-commerce. After reviewing 100+ nominations, CommerceNext selected 28 finalists across 7 categories. My team was nominated for Best Use of a New Channel in recognition of the work we've done with LiveIntent, Inc. to promote our Perfume Oils Collection. And it looks like we're in good company, alongside our friends at SEPHORA... oh, hey girl! ✨ Now we need your help choosing the category award winner... I may be a little biased, but I think we've earned it. Win or lose, congratulations Samantha McCann and Xinge Wang! Voting Guidelines: ⚬ Only 3 votes per company ⚬ One vote per person ⚬ Cast your vote by May 14th! https://lnkd.in/gJjisixe Winners will be announced at the CommerceNext Growth Show on June 12th. #CastYourVote #VoteNow #2024Awards #Honoree #DigitalTransformation #CommerceNext #DigitalMarketing #Ecommerce #PerformanceMarketing #GrowthMarketing #ProgrammaticMedia #DisplayAdvertising #NativeAdvertising #NewCustomerAcquisition
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Google’s cookie deprecation delay is not surprising, given the current industry landscape. But it’s important to remember this is only an extension and the need for alternative identity solutions remains as urgent as ever. Especially when you consider consumers are already taking privacy controls into their own hands, with 67% of US Adults turning cookies or web tracking off. At LiveIntent, we believe email stands uniquely poised to bridge that gap. “The email newsletter and alert opt-in is a mechanism that's understood by consumers, with a value prop that's nearly 2 decades old. Email is consistently the best performing channel, year after year, because consumers understand the value exchange and what they’re signing up for, and how to unsubscribe. That clear permissioning builds trust, and that clear trust helps advertiser performance, which sustains Publishers, who have come to rely on the revenue from advertising in their email newsletters and alerts as a revenue source independent from the walled gardens." – Matthew Keiser, CEO of LiveIntent Get more of Matt’s take on the cookie delay with EMARKETER https://lnkd.in/d3nmX83y
Cookie deprecation delay doesn’t surprise marketers, but they’re glad Google did it
emarketer.com
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Happy National Email Day! 💌 Did you know that on April 23rd, we celebrate National Email Day? For us it's a reminder of the unparalleled impact this incredible communication tool has had on all of us! From its humble beginnings in 1971 with Ray Tomlinson's first-ever email, to the billions of global users that rely on it today, email has revolutionized connection and communication around the world. On average, Americans spend up to three hours every day in their work inboxes and another two hours checking personal email. And with a click-through rate (CTR) higher than most paid media (including social), it's clear that email is where the action is! This national email day, let us show you how to leverage its power. Whether you’re an advertiser looking to reach an engaged audience or a publisher looking to monetize your newsletter content, email is the answer. https://lnkd.in/gpHf_nSQ
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In March we brought together our New York/US remote teams for an in-office collaboration day followed by a fun celebration that we adorned with the name, “Spring Forward”, a nod to the way that partnering in person accelerates communication, connection, and productivity. Read this blog post to learn about the inspiration for this event and the many different ways LiveIntenters showed up to collaborate. https://lnkd.in/gmUBSB5K
Spring Forward Event 2024
https://www.liveintent.com
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A great article by Senior Product Manager, Deepthi Venkitaramanan, Senior featured in MarTech Cube! Discover how leveraging first-party data can enhance customer relationships and drive business growth in an era of increased privacy concerns. Email isn't merely a means of communication, it's the foundation of CRM and a vital tool for marketing in today's privacy-centric landscape. Read the full article here: https://lnkd.in/gwZ4DGx3
Adapting to a Cookie-less Future: The New Frontier of Digital Identity in Advertising
https://www.martechcube.com
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We're thrilled to announce that our very own Rojin Kianian Svenning has been named one of the Top Women in Media & Ad Tech for 2024 by AdMonsters and AdExchanger! She was recognized as a Data Demystifier! Rojin's dedication, expertise, and innovative contributions in data science continue to elevate our team and the industry as a whole. Her passion for excellence and commitment to driving impactful results truly set her apart. Congratulations Rojin on this well-deserved recognition!
We are thrilled to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards! Scheduled for recognition on June 3, 2024, in New York City, this event highlights the achievements of an elite group of women whose innovation, leadership, and creative contributions have made lasting impacts on their brands, organizations, and the industry at large. From Sherry Weiss at Dow Jones to Stephanie Layser at Amazon Web Services, these 130 honorees represent the diversity and dynamic progress within media and ad tech. Special congratulations to Kamakshi Sivaramakrishnan, recipient of the Industry Impact Award, and Samantha Jacobson, honored with the Catalyst Award, for setting remarkable standards of excellence. Join us at the Metropolitan Pavilion for a gala evening of celebration, co-located with the AdMonsters Ops Conference, as we spotlight these phenomenal women who are shaping the future of media and advertising technology. For gala tickets and more details, click here. https://bit.ly/3Q6rLXH Don't miss out on this opportunity to celebrate innovation and leadership within our industry!
2024 Top Women in Media & Ad Tech Honorees and Special Recognition Awards Announced - AdMonsters
admonsters.com
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Advertisers, are you ready to boost Mother's Day sales? With May 12th quickly approaching, it's time to craft campaigns that engage your audience right in their favorite email newsletters and drive results for your brand. Check out our latest blog post for tips on creating compelling Mother's Day campaigns that increase sales. From activating your data with Audience Manager to curating content with customized inventory packages, we've got you covered! 🔗 https://lnkd.in/gt8aqfeZ
How to build Mother's Day campaigns that drive sales
https://www.liveintent.com